How AI tools shape the B2B buying process: A survey of 600+ US business professionals
New research reveals how AI influences B2B vendor discovery, evaluation, shortlists, and purchase decisions.
Margarita is a passionate Content Marketer with over 6 years of experience in various tech industries and 3 countries. She also holds two MBA degrees in Marketing.
Author
How Cardmarket wins search by knowing its community better than anyone
How Cardmarket built a community-first SEO strategy that drove steady organic growth, stronger AI visibility, and 200% growth in AI-referred sessions.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
Contributor
How to Post an Anonymous Google Review in 2025
Learn everything about anonymous Google reviews, from how to post them to how to manage them effectively.
Local Search: A Quick Guide for Small Businesses
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Content Marketing for Small Businesses: 10 Steps to Succeed in 2025
Find out how to grow your small business organically with content marketing—from building a foundation to convert site visitors to creating effective content calendars.