Semrush Launches Beta Version of Content Outline Builder, Expands Listing Management Globally

Semrush (NYSE: SEMR), a leading online visibility management SaaS platform, is introducing new tools to help SMBs stand out and reach more customers online. 

The beta launch of the company’s Content Outline Builder tool and global expansion of Listing Management make it easier than ever for users to boost their visibility online, whether they’re trying to reach new customers or bringing a personal passion project to a wider audience for the first time."

Consumer attention is hard to get and harder to keep, especially online, where small businesses have to compete against large brands with huge marketing spend," said Vitalii Obishchenko, Chief Product Officer at Semrush. "We are passionate about giving our customers everywhere the tools they need to grow their business, whether they are a team of one or 100.”

In a recent Semrush Marketplace survey of more than 200 SMBs, nearly half reported brand awareness and increased website traffic as the primary goals of content marketing. At the same time, many SMBs have limited resources to allocate for developing those blogs, with 64% of survey respondents reporting a monthly budget of $1,000 or less. 

The recently launched Content Outline Builder tool helps users cut down on time and money spent brainstorming and optimizing blog articles, making it easier to produce high-performing content. 

Using Semrush data and artificial intelligence, the tool can deliver content briefs complete with a topic, description, and table of contents, as well as competitive insights on word count, tone of voice, target keywords, meta titles and descriptions, and more. 

Content Outline Builder is currently available as a public beta with both free and paid plans, and currently supports English only.

For SMBs trying to grow their online visibility in specific areas, ranking high in local search is critical. Semrush data correlates with this growing need, showing an 83% increase in searches for “local SEO” from January 2020 to March 2022. 

A key player in Semrush’s Local SEO toolkit, the Listing Management tool was recently expanded to reach 22 new markets, including Brazil, Italy, Japan, Mexico, and Spain. The expansion invites more marketers than ever to save time and resources by managing their online presence in local areas from one centralized hub.  

With the Listing Management tool, users around the world can automatically distribute vital business information, such as name, address, and phone number, to the most authoritative directories in their area and keep it up to date. The tool also makes it easy for users to monitor their online reputation with hyper-local analytics and manage reviews on Google Business Profile and Facebook. 

New users can try the tool by generating a free listings report, with basic subscriptions starting at $20 per location.