Semrush logo
  • Products

    Start Here

    • Semrush One
    • Enterprise
    • Features
    • Request a Demo
    • Talk to Sales

    Find the Right Tools

    • AI Visibility Toolkit
    • SEO Toolkit
    • Traffic & Market Toolkit
    • Content Toolkit
    • Local Toolkit
    • Social Toolkit
    • Advertising Toolkit
    • PR Toolkit

    Platform

    • Integrations
    • App Center
    • API
    • Data Sources

    Top Apps

    • AdClarity
    • Exploding Topics
    • Other apps
  • Pricing
  • Resources

    Grow with Semrush

    • Blog
    • Knowledge Base
    • Academy
    • Success Stories
    • AI Visibility Index
    • Webinars
    • News

    Explore Free Tools

    • AI Visibility Checker
    • SEO Checker
    • Website Traffic Checker
    • Keyword Tool
    • Backlink Checker
    • Top Websites by Traffic
    • Explore Other Free Tools

    About Semrush

    • About Us
    • Stats and Facts
    • Integrations
    • Affiliate Program
    • Contact us
  • Enterprise
Log InSign Up
  • News
  • Data & Insights
  • Company News
  • Product News
  • Press Kit
Search icon
Semrush logo
  • Products
  • Pricing
  • Resources
  • Enterprise
  • News
  • Data & Insights
  • Company News
  • Product News
  • Press Kit
Log InSign Up

Start Here

  • Semrush One
  • Enterprise
  • Features
  • Request a Demo
  • Talk to Sales

Find the Right Tools

  • AI Visibility Toolkit
  • SEO Toolkit
  • Traffic & Market Toolkit
  • Content Toolkit
  • Local Toolkit
  • Social Toolkit
  • Advertising Toolkit
  • PR Toolkit

Platform

  • Integrations
  • App Center
  • API
  • Data Sources

Top Apps

  • AdClarity
  • Exploding Topics

Grow with Semrush

  • Blog
  • Knowledge Base
  • Academy
  • Success Stories
  • AI Visibility Index
  • Webinars
  • News

Explore Free Tools

  • AI Visibility Checker
  • SEO Checker
  • Website Traffic Checker
  • Keyword Tool
  • Backlink Checker
  • Top Websites by Traffic
  • Explore Other Free Tools

About Semrush

  • About Us
  • Stats and Facts
  • Integrations
  • Affiliate Program
  • Contact us
Main page /Product News

Enjoy Higher Data Accuracy for Even More Spot-On Marketing Decisions

April 11, 2022
Enjoy Higher Data Accuracy for Even More Spot-On Marketing Decisions
Our UK database is about to get an exciting update—one that will improve both the accuracy and reliability of our search volume data.  

What changed?

We’ve added new data sources to our machine learning algorithm, making it even better at consistently predicting search volumes.

Aside from a significant accuracy boost, the total size of the UK keyword database is set to increase by 45%. That’s a hike from 894 million to 1.3 billion keywords!

You may see a domain’s estimated traffic and keyword trend data fluctuate throughout April because of this rollout. 

Our goal is to give you all the tools you need to successfully plan your campaigns. With better data at your disposal, you can be confident in your SEO strategy.
Your SEO potential could be enormous! Look at the volume metric for any keyword in the Keyword Magic Tool to help plan your most profitable campaign yet. 

P.S. This update to our UK database was conducted in the same way as a recent update we made to our US database. To test our newfound accuracy for the US, we ran a study and discovered that it was more accurate than any other leading competitor in the US market.

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.

Download as

PDF
DOCX

Share

Relevant news

Semrush Expands AI Visibility Database To 32 Countries, With 17 New Regional Markets

Global coverage expansion now provides international teams with real AI search data for previously unmeasured markets, growing the Semrush prompt database to more than 261 million LLM prompts.
Product News
May 14, 2026

Semrush Announces Partnership With Lovable, Bringing Search Intelligence Into The Building Experience

In a new partnership with Semrush, all Lovable users will have access to Semrush’s search intelligence natively inside the building experience, so founders can create projects for brand visibility and growth from the outset.
Product News
May 13, 2026

Enterprise AI Optimization Adds New Source & Sentiment Analysis Automations

New Reddit and Negative Sentiment Analysis capabilities give brands deeper visibility into the sources shaping their perception in AI search.
Product News
May 7, 2026

Get started with Semrush today

Try Semrush free for seven days. Cancel anytime.

Start free trial
  • Semrush One
  • Features
  • Pricing
  • Free Trial
  • Compare Semrush
  • Success Stories
  • Stats and Facts
  • Affiliate Program
  • Enterprise SEO
  • Enterprise AIO
  • Enterprise SI
  • Insights24
  • Mfour
  • App Center
  • Top Websites
  • Free Tools
  • Sensor
  • About Us
  • News
  • Careers
  • Partners
  • Semrush Select
  • Global Issues Index
  • Contact us
  • Knowledge Base
  • Academy
  • API
Community
  • Semrush Blog
  • Webinars
  • Ambassador Program
LinkedInInstagramTikTokYouTubeFacebookX
Adobe logo© 2026 Semrush Holdings. All rights reserved.
Privacy PolicyTerms of ServiceCookies Settings
Semrush