Sellzone Upgrades The Listing Quality Score: Catch and Fix Your Most Critical Listing Errors

Sellzone is very happy to announce that the Listing Quality Score (LQS) just got even better. The Listing Quality Score (LQS) is a compound score that grades the overall quality of a listing based on our optimization guidelines, Amazon's requirements, and the official Style Guide.

Previously, the LQS within the Listing Quality Check tool was calculated by giving each quality issue/check equal weight. In reality, Amazon views certain checks as more critical than others. In fact, some negative, critical checks can get sellers banned from Amazon if the user doesn't take swift action. 

In order to give a more accurate reflection of how Amazon views listings, we have updated the LQS to give different weights to different checks. This upgrade allows users to hone in on the most critical errors in their listings first. This focus on critical errors helps mitigate Amazon bans and will enable users' listings to achieve their most tremendous growth potential through better visibility. 

Now, in addition to giving each listing an overall score, we divide checks into three categories: 

1. Enter your listing’s URL or ASIN into the search box and click “Search” 

2. When the Listing Quality Check tool has populated your listing, there are several vital pieces of information to look at (see the image below): 

3. Newly improved Listing Quality Score is broken down into three categories which are labeled under each issue identified by the tool. 

4. Using the new weighted formula, you'll be able to better assess what listings are in dire need of improvement and which are performing well and don't require as much upkeep. The LQS helps you save time and helps prevent critical errors from causing a listing removal, or worse, a ban from Amazon. 

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.