Measure Share of Voice With Semrush Position Tracking

While visibility % is calculated by taking into account a site’s keyword positions, SoV also takes into account every keyword’s search volume and estimated traffic.

With this metric, you can see the ratio of traffic that each site in your niche is getting from your set of target keywords. Increasing your share of voice is a great way to showcase the success of a search campaign, as it represents a tangible rise in your audience’s awareness of your site.