FAQ for Customers: Adobe Acquires Semrush
Adobe has officially acquired Semrush.
April 28, 2026
The four-day Cannes experience will give marketing leaders a live view of how their brands show up across today’s fragmented discovery landscape, with exclusive programming alongside Adobe, WSJ, Fortune, Digiday, and The Drum.
Semrush, a leading brand visibility platform and Adobe company, announces the launch of the Semrush Villa at Cannes Lions 2026, an invite-only space for senior marketing leaders navigating one of the biggest shifts in brand discovery: how customers find, compare, and choose brands in the age of AI.
Open from June 22–25 in Cannes, France, the Semrush Villa will bring together CMOs, enterprise marketing leaders, media voices, and industry experts for four days of private conversations, live AI Search and brand visibility assessments, executive roundtables, curated lunches, and evening networking.
Set in a private villa just moments from the Croisette, the space will combine the energy of Cannes with a more focused question for today’s marketing leaders: once the campaign is live, is your brand actually visible?
That question is becoming harder – and more urgent – to answer. As discovery fragments across AI platforms, social channels, search engines, and communities, visibility is becoming a boardroom-level KPI: one that determines whether a brand is recommended, cited, compared, or forgotten.
Cannes has always been where the industry celebrates the work that captures attention. Attention is only part of the story now. As discovery moves across search, social, and AI-powered experiences, brands also need to understand whether they are visible, trusted, and recommendable when people start making decisions. That is the conversation we are bringing to the Semrush Villa.”
Andrew Warden, Vice President of Marketing at Adobe and former CMO of Semrush
At the Villa, invited executives will get a live view of where their brands really stand in the places modern decisions are made. Through real-time visibility assessments, early access to Semrush’s AI Visibility Index Report, and private programming with Adobe, attendees will explore what it takes to be found, trusted, and recommended in a world where being known is no longer the same as being discovered.
Programming highlights include:
- Live Brand Visibility Assessments: On-site evaluations designed to show leaders where their brands stand across AI search, social, and traditional search, and how they compare in an increasingly fragmented discovery environment.
- Adobe x Semrush Cocktail Party: A Wednesday evening gathering focused on where AI search is heading, the tools helping brands stay visible, and how Adobe and Semrush are thinking about the future of visibility together.
- AI Visibility Index — Exclusive Preview Lunch: A private lunch offering early access to Semrush’s AI Visibility Index Report and a closer look at which brands are winning in AI search and why.
- The AI Visibility Playbook Presentation: A closed-door session for marketing leaders on how to move from being simply searchable to being recommended in AI-powered discovery environments.
- Media-Led Conversations and Executive Roundtables: Curated discussions with industry voices including WSJ, Fortune, Digiday, and The Drum on the new rules of trust, discovery, and brand visibility.
Discovery no longer happens in one place. A customer may meet your brand through a search engine, an AI-generated answer, a creator, a social conversation, or a community recommendation. The brands that win will be the ones that understand how all of those signals connect – and how to build visibility across them.
Andrew Warden, Vice President of Marketing at Adobe and former CMO of Semrush
The Semrush Villa will be open by invitation only from June 22–25, 2026 at 15 Avenue Montrouge, Cannes. Senior marketing leaders can review the agenda and request an invitation through the official Semrush Cannes 2026 landing page.
