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Check a Website’s TrafficTop Websites
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    Mainnetflix.com

    Last updated: June 12, 2026

    netflix.com

    May 2026 Traffic Stats

    EntertainmentOnline Services
    Global Rank:
    Worldwide
    23
    Country Rank:
    United States
    34
    Category Rank:
    Entertainment
    3
    Visits

    1.35B

    Authority Score

    100

    Traffic Cost

    Unlock

    Ad Spend

    Unlock

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
    Get More Free Data

    netflix.com Web Traffic Statistics

    Get a snapshot of netflix.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    netflix.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May netflix.com received 1.35B visits with the average session duration 15:21. Compared to April traffic to netflix.com has increased by 8.2%.
    Visits

    1.35B

    +8%
    Pages / Visit

    4.31

    Avg. Visit Duration

    15:21

    Bounce Rate

    46.21%

    Total Visits last 3 months
    May1.35B
    Apr1.24B
    Mar1.57B
    Get marketing insights →10x daily insights. Free!

    netflix.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Netflix.com's core audience is located in United States followed by India, and Brazil.
    Country
    All devices
    Desktop
    Mobile
    United States20.4%274.5M75.21%24.79%
    India6.7%90.16M75.87%24.13%
    Brazil5.46%73.48M82.19%17.81%
    United Kingdom4.94%66.52M86.05%13.95%
    Germany4.68%63.01M88.47%11.53%
    See all countries →10x daily insights. Free!

    netflix.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On netflix.com, visitors mainly come from Direct (87.72% of traffic), followed by google.com (7.01%). In most cases, after visiting netflix.com, users go to youtube.com and google.com.

    Show traffic details →

    netflix.com AI Traffic

    Instantly get a clear LLM traffic breakdown. See how netflix.com appears across today’s top AI platforms:
    • 469K visits from ChatGPT
    • 134K from Gemini
    • 49K from Claude
    • …and more!

    Traffic from AI Platforms (Absolute)

    ChatGPT
    469K
    Gemini
    134K
    Claude
    49K
    Perplexity
    49K

    Traffic from AI Platforms (Share of Total)

    Last month
    • Other
      99.947%
    • ChatGPT
      0.035%
    • Gemini
      0.01%
    • Claude
      0.004%
    • Perplexity
      0.004%

    Need help expanding your AI search visibility and brand presence? Try our AI-marketing solutions:

    Semrush AI Visibility Toolkit

    • Review AI brand visibility
    • Compare how different platforms present you versus competitors
    • Track sentiment and feature mentions over time
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    • Discover the exact questions users ask
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