Google’s Universal Commerce Protocol capabilities expand to main SERP
Google started rolling out UCP-powered checkout to product listings to allow buying directly on the SERP.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
We analyzed billions of web visits: How AI is reshaping traffic channels
We analyzed billions of visits across 50,000+ sites to understand which traffic channels are growing, which are declining, and how the mix is shifting across industries.
Google rolls out worldwide agentic restaurant booking via AI Mode
Google made agentic restaurant booking through AI mode globally available. See what it means for you.
Universal Commerce Protocol (UCP): What You Need to Know
Google’s Universal Commerce Protocol (UCP) was updated in March 2026. Learn what UCP is, what changed, and how to prepare your business.
Semrush IPO: Founders Letter
Semrush IPO story from founders. 60 years of dreaming for Oleg and Dmitri and how this dream became one of the leading online visibility management SaaS platforms, your solution for marketing actions and a stock-market success.
Analyzing Google’s December 2020 Core Update
On December 3rd, 2020 Google announced that a core algorithm update was starting to roll out. Check what has happened so far, and which industries seem to be SERP winners and losers, and which websites seem to be the most affected ones.
Google’s New Page Experience Signal: An Object-Oriented Approach to UX Ranking Factors, But Will It Have Teeth?
Google announced the Page Experience signal, which will be a new ranking factor rolling out in May 2021. It combines multiple sub-signals into one larger signal. This guide will break down Google’s object-oriented approach and the factors involved.
The Future of the Semrush Blog: Changes and Improvements
Learn about the changes coming to the Semrush blog and the new direction we are moving towards.
SEMrush Social Responsibility 2020
Along with millions of other people all over the world, we were shocked by the events that took place in the US at the end of May 2020. It’s hard to accept that as a society, we still allow such injustice to happen and that we still have to fight against racism and senseless violence.
Google’s May 2020 Core Update: The Winners and Losers
On May 4th, 2020 Google announced that a new core update was being released. Great fluctuations have been seen with this update. See what has happened so far, and which industries seem to be SERP winners and losers.