ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
We Analyzed 89K LinkedIn URLs Cited in AI Search: Here's What Drives Visibility
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
We Analyzed 8,000 Content Marketing Job Listings: The Shift from Writing to Ownership
We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.
SERPs with Ads + AI Overviews Grew by Over 394% in 2025
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
SEO Analysis Increases Global Classroom Community Visibility — Semrush Reality Show Episode #2
Episode #2 jumps across “The Pond” to explore our second Reality Show case study featuring the challenges confronting an innovative online classroom community, Learning With Experts. The agency team Semrush selected for this challenge is UK-based Re:Signal — proven SEO experts and digital marketers. Read on to understand the business challenges for this case study and the opportunities that came directly out of Semrush.
How to Prepare for Core Web Vitals Update in 2021 [Study]
Semrush conducted a research study aiming to discover any trends and dependencies that the upcoming Google Core Web Vitals update may bring, as well as figure out what impact on websites it could have. In this post, you will see the key findings, get actionable tips on how to analyze a site’s Core Web Vitals, and learn what you should do to improve them.
SERPs, Traffic and Trends: Mobile vs. Desktop in 2021 [Study]
We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies.
The Anatomy of Top Performing Articles: Successful vs. Invisible Content [Semrush Study]
We analyzed over 1,200,000 blog posts to understand the impact of different text characteristics and elements on pageviews, backlinks, and shares, and to establish the reference values for the most common characteristics of the content.
Ecommerce Growth: Global Digital Shopping Performance Report
Discover the key highlights from our comprehensive Digital Shopping Performance Report to get a helicopter view of the global online shopping landscape, uncover the key market winners and their growth channels, and pinpoint the fastest-growing ecommerce market segments.
A/B Split Testing for SEO — Now Is the Time
“Poke the bear” — the game we regularly play with search engines: make changes, wait, monitor for the effect. Change the game with a better way of SEO testing.