Why category entry points belong in every AI search strategy
Learn how CEP-anchored content performs across ChatGPT, Google AI Mode, and AI Overviews. A research experiment in AI search.
Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search optimization, and content strategy—with a special focus on ideating and implementing AI-driven processes. By leveraging in-depth search intent analysis, refined information architecture, and user-centered design, Zach consistently delivers high-impact content that drives business outcomes.
Expertise
- on-page seo
- technical seo
- search intent analysis
- ux/ui for seo
- geo
- ai search optimization
Education
- BS in Psychology
Author
Google Analytics for beginners: the complete GA4 guide
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