Use ready-made prompts to get insights from Semrush data through the MCP without writing queries from scratch.
MCP prompt library
The MCP prompt library is the full collection of ready-to-use workflows that turn Semrush data into SEO, content, and competitive analysis outputs.
The library is organized by use case - a goal you want to achieve, such as spotting search demand trends or refreshing underperforming pages. Each use case contains workflows: guided prompt sequences that break the goal into steps. You can search use cases or filter them by role, goal, and data type to find what's relevant to your work.
Starter prompts
To get started right away, copy any of the prompts below and adapt the bracketed placeholders to your domains, competitors, and markets.
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Find top organic competitors |
"Find the top organic search competitors for [domain] in [country], ranked by keyword overlap and traffic share." |
| Discover keyword gaps | "Identify high-intent keywords that [competitor domain] ranks for but [my domain] does not, prioritizing keywords with commercial intent and manageable difficulty." |
| Identify quick-win content updates | "Analyze [domain]'s organic keywords and suggest content topics where rankings are between positions 8–20 and could realistically reach the top 5." |
| Compare backlink profiles | "Compare the backlink profiles of [my domain] and [competitor domain] and list high-authority referring domains linking to competitors but not to us." |
| Generate weekly intelligence brief | "Generate a weekly intelligence brief summarizing competitor organic growth, top traffic sources, key drivers, and implications for SEO, marketing, and product teams." |
| Automate client monthly reports | "Create a monthly SEO performance report for [client domain] including organic traffic changes, top 10 performing keywords, ranking improvements vs last month, and a comparison against [competitor domain]. Format as an executive summary suitable for client presentation." |
For the full collection of workflows, see the MCP prompt library.