Top Retail Websites in the Philippines

Name: Top websites in Philippines (Retail)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Retail Websites in the Philippines, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shopee.ph

29.57M

46.3%13.69M

53.7%15.88M

↑4.97%

↓4.92%

Direct

lazada.com.ph

14.55M

44.4%6.46M

55.6%8.09M

↓3.6%

↓26.07%

Direct

shein.com

2.08M

20.58%428.61K

79.42%1.65M

↑56.35%

↑32.26%

Direct

aliexpress.com

1.83M

36.01%659.98K

63.99%1.17M

↑55.95%

↓9.9%

Direct

ebay.com

1.75M

62.4%1.09M

37.6%659.2K

↑17.31%

↓1.33%

Direct

samsung.com

1.42M

23.83%338.43K

76.17%1.08M

↓0.81%

↓31.03%

Direct

datablitz.com.ph

1.21M

38.78%467.75K

61.22%738.55K

↓2.92%

↑11.79%

Direct

nike.com

1.15M

28.79%330.78K

71.21%818.31K

↓0.38%

↓40.65%

Direct

goodreads.com

1.06M

37.65%400.64K

62.35%663.49K

↓13.47%

↓6.69%

Search

etsy.com

1M

60.73%608.24K

39.27%393.32K

↓0.92%

↓18.76%

Direct

watsons.com.ph

901.01K

23.34%210.32K

76.66%690.69K

↑64.58%

↓37.52%

Direct

amazon.co.uk

826.12K

81.65%674.55K

18.35%151.57K

↑18.59%

↓16.58%

Direct

uniqlo.com

765.99K

20.3%155.48K

79.7%610.51K

↑81.41%

↓22.92%

Direct

walmart.com

726.68K

86.98%632.03K

13.02%94.65K

↑17.79%

↓31.7%

Direct

pokemondb.net

711.56K

32.99%234.76K

67.01%476.81K

↓14.94%

↓4.05%

Search

adidas.com.ph

546.08K

29.48%161K

70.52%385.08K

↑7.41%

↓6.26%

Direct

giftaway.ph

531.43K

15.2%80.78K

84.8%450.65K

↑90.17%

↓13%

Direct

xbox.com

519.92K

34.97%181.79K

65.03%338.13K

↑26.75%

↓10.13%

Direct

fragrantica.com

510.42K

29.49%150.53K

70.51%359.89K

↑63.6%

↓18.71%

Direct

abenson.com

502.8K

48.96%246.15K

51.04%256.65K

↓1.09%

↓21.75%

Direct

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Key Insights on Top Retail Websites in the Philippines on May 2026

As of May 2026, shopee.ph leads Retail in the Philippines with 29.57M monthly visits. Its audience skews mobile-first (46.3% desktop / 46.3% mobile), and traffic is up month over month 4.97% and down year over year -4.92%. lazada.com.ph holds second with 14.55M visits and a mobile-leaning mix (44.4% desktop / 55.6% mobile), while shein.com ranks third with 2.08M visits.

Across the leaders, c3f-asso.fr is the most mobile-first (95.32% of visits), whereas flippback.com is the most desktop-reliant (100%). Momentum favors readallcomics.com in the latest month (343.36%), while shopee.com.my shows the steepest pullback.

Acquisition patterns also differ: shopee.ph is driven primarily by search, shopee.ph by direct, and shopee.ph by referral; overall, 79 of the top 100 sites are direct-led, 18 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Retail Websites in the Philippines