Top Museums Websites in the United States

Name: Top websites in United States (Museums)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Museums Websites in the United States, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

smithsonianmag.com

7.1M

17.87%1.27M

82.13%5.83M

↓6.1%

↓7.27%

Direct

history.com

6.3M

69.43%4.37M

30.57%1.92M

↓26.63%

↓34.24%

Search

nianticlabs.com

5.49M

2.63%144.05K

97.37%5.34M

↓40.5%

↑104.99%

Direct

si.edu

5.23M

61.02%3.19M

38.98%2.04M

↓15.69%

↑6.45%

Search

whitehouse.gov

5.07M

39.6%2.01M

60.4%3.06M

↓4.53%

↓13.82%

Direct

archives.gov

4.77M

61.83%2.95M

38.17%1.82M

↓14.65%

↓32.28%

Search

loc.gov

3.32M

68.77%2.28M

31.23%1.04M

↓33.77%

↓26.95%

Direct

metmuseum.org

2.62M

60.53%1.58M

39.47%1.03M

↓2.22%

↑16.24%

Direct

moma.org

1.96M

56.49%1.11M

43.51%854.37K

↓3.44%

↑13.44%

Direct

imax.com

1.7M

40.98%695.05K

59.02%1M

↑5.25%

↑55.54%

Search

invaluable.com

1.7M

33.39%566.27K

66.61%1.13M

↓25.58%

↓17.96%

Direct

warthunder.com

1.69M

59.72%1.01M

40.28%679.94K

↓29.41%

↓5.91%

Direct

fineartamerica.com

1.65M

46.14%760.69K

53.86%888.07K

↓14.07%

↓7.42%

Direct

blackbaudhosting.com

1.61M

19.72%317.14K

80.28%1.29M

↓0.71%

↓1.9%

Referral

artnet.com

1.53M

35.34%541.25K

64.66%990.34K

↑22.48%

↓24.61%

Direct

ushmm.org

1.51M

70.94%1.07M

29.06%439.9K

↓3.3%

↓8.32%

Search

biography.com

1.43M

33.43%477.16K

66.57%950.35K

↓20.41%

↓20.25%

Search

constitutioncenter.org

1.2M

63.41%758.19K

36.59%437.44K

↑0.55%

↓9.29%

Search

thecollector.com

1.14M

30.2%345.16K

69.8%797.58K

↓22.78%

↓11.47%

Search

geni.com

1.07M

41.21%441.78K

58.79%630.35K

↓21.6%

↓5.77%

Direct

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Key Insights on Top Museums Websites in the United States on April 2026

As of April 2026, smithsonianmag.com leads Museums in the United States with 7.1M monthly visits. Its audience skews mobile-first (17.87% desktop / 17.87% mobile), and traffic is down month over month -6.1% and down year over year -7.27%. history.com holds second with 6.3M visits and a desktop-leaning mix (69.43% desktop / 30.57% mobile), while nianticlabs.com ranks third with 5.49M visits.

Across the leaders, peecnature.org is the most mobile-first (99.38% of visits), whereas americanyawp.com is the most desktop-reliant (90.77%). Momentum favors peecnature.org in the latest month (27,645.03%), while houstonzoo.org shows the steepest pullback.

Acquisition patterns also differ: smithsonianmag.com is driven primarily by search, smithsonianmag.com by direct, and smithsonianmag.com by referral; overall, 53 of the top 100 sites are direct-led, 44 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Museums Websites in the United States