Top Wine & Spirits Websites in New Zealand

Name: Top websites in New Zealand (Wine & Spirits)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Wine & Spirits Websites in New Zealand, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

liquorland.co.nz

221.8K

33.08%73.36K

66.92%148.44K

↓25.84%

↑49.8%

Direct

webbs.co.nz

192.61K

21.27%40.97K

78.73%151.64K

↑104.96%

↑76.65%

Direct

masterofmalt.com

166.58K

1.37%2.29K

98.63%164.29K

↑21,066.07%

↑495.36%

Direct

superliquor.co.nz

150.77K

45.54%68.67K

54.46%82.11K

↓30.15%

↓1.49%

Search

whiskyandmore.co.nz

148.36K

21.4%31.76K

78.6%116.6K

↓21.97%

↑22.28%

Direct

winejobsonline.com

102.35K

1.4%1.43K

98.6%100.92K

↑60.34%

↑9.96%

Direct

easytiger.co.nz

100.82K

5.04%5.08K

94.96%95.74K

↑2,246.86%

↑375.84%

Direct

moorewilsons.co.nz

66.73K

12.98%8.66K

87.02%58.06K

↑411.55%

↑0.55%

Search

bigbarrel.co.nz

64.39K

32.54%20.95K

67.46%43.44K

↑61.99%

↑16.91%

Search

activehosted.com

58.95K

38.22%22.53K

61.78%36.42K

↑47.78%

↓36.6%

Direct

temata.co.nz

57.78K

1.25%721

98.75%57.06K

↑43.34%

↑1,496.77%

Direct

davywine.co.uk

56.66K

-

100%56.66K

↓9.5%

↑56,808.68%

Direct

mouterehills.co.nz

54.97K

0.4%218

99.6%54.76K

0%

↑49,805.15%

Direct

ncwineandfood.co.nz

51.94K

0.89%462

99.11%51.48K

↑39,246.97%

↑1,714.9%

Direct

babichwines.com

51.09K

1.41%722

98.59%50.37K

↑2,919.5%

↑189.59%

Direct

whiskeyonline.co.nz

50.21K

12.66%6.36K

87.34%43.86K

↑35.38%

↑31.7%

Search

whiskygalore.co.nz

47.36K

12.51%5.92K

87.49%41.44K

↑346.07%

↑96.81%

Direct

thewhiskyexchange.com

44.78K

1.57%704

98.43%44.07K

↓20.81%

↑318.04%

Direct

feltonroad.com

44.26K

0.43%191

99.57%44.07K

0%

↑363.35%

Direct

fromvineyardsdirect.com

44.07K

-

100%44.07K

↓13.97%

0%

Direct

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Key Insights on Top Wine & Spirits Websites in New Zealand on March 2026

As of March 2026, liquorland.co.nz leads Wine & Spirits in New Zealand with 221.8K monthly visits. Its audience skews mobile-first (33.08% desktop / 33.08% mobile), and traffic is down month over month -25.84% and up year over year 49.8%. webbs.co.nz holds second with 192.61K visits and a mobile-leaning mix (21.27% desktop / 78.73% mobile), while masterofmalt.com ranks third with 166.58K visits.

Across the leaders, davywine.co.uk is the most mobile-first (100% of visits), whereas brandymelville.com is the most desktop-reliant (100%). Momentum favors merchantsliquor.co.nz in the latest month (46,182%), while advintage.co.nz shows the steepest pullback.

Acquisition patterns also differ: liquorland.co.nz is driven primarily by search, liquorland.co.nz by direct, and liquorland.co.nz by referral; overall, 65 of the top 100 sites are direct-led, 28 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Wine & Spirits Websites in New Zealand