Top Apparel & Fashion Websites in New Zealand

Name: Top websites in New Zealand (Apparel & Fashion)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in New Zealand, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

cottonon.com

961.47K

27.81%267.41K

72.19%694.06K

↓5.73%

↑33.01%

Direct

shein.com

870.78K

46.35%403.57K

53.65%467.21K

↓30.38%

↑44.63%

Direct

glassons.com

653.23K

45.16%295.02K

54.84%358.2K

↑15.03%

↑9.5%

Direct

skinny.co.nz

559.15K

14.32%80.06K

85.68%479.09K

↓24.64%

↑10.99%

Direct

lululemon.co.nz

496.08K

16.8%83.36K

83.2%412.73K

↓3.54%

↓10.8%

Direct

designerwardrobe.co.nz

480.27K

29.6%142.15K

70.4%338.11K

↑91.08%

↓16.03%

Search

theiconic.co.nz

440.92K

35.78%157.76K

64.22%283.16K

↑10.74%

↑25.12%

Direct

threads.com

368.34K

40.41%148.85K

59.59%219.5K

↓29.01%

↑386.4%

Direct

northbeach.co.nz

324.53K

24.52%79.59K

75.48%244.94K

↑41.46%

↑5.34%

Direct

hallensteins.com

321.3K

32.45%104.26K

67.55%217.04K

↓16.01%

↑5.4%

Direct

zara.com

291.22K

27.77%80.86K

72.23%210.36K

↑23.53%

↑26.58%

Direct

onceit.co.nz

277.23K

24.38%67.59K

75.62%209.64K

↓39.88%

↑17.61%

Direct

postie.co.nz

269.9K

20.7%55.86K

79.3%214.04K

↓48.95%

↓17.66%

Direct

depop.com

269.85K

53.11%143.31K

46.89%126.54K

↑82.97%

↑47.73%

Direct

culturekings.co.nz

245.62K

30.34%74.51K

69.66%171.1K

↓14.93%

↑11.38%

Direct

macpac.co.nz

243.24K

43.93%106.85K

56.07%136.39K

↓39.2%

↓18.87%

Search

monsroyale.com

241.21K

6.13%14.78K

93.87%226.43K

↑3.52%

↑140.33%

Direct

peppermayo.com

240.97K

18.79%45.27K

81.21%195.7K

↑106.67%

↑17.09%

Direct

mountainwarehouse.com

217.7K

30.96%67.4K

69.04%150.3K

↓36.54%

↓15.26%

Direct

floandfrankie.com

214.12K

21.25%45.5K

78.75%168.61K

↓12.3%

↑26.59%

Direct

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Key Insights on Top Apparel & Fashion Websites in New Zealand on August 2026

As of August 2026, cottonon.com leads Apparel & Fashion in New Zealand with 961.47K monthly visits. Its audience skews mobile-first (27.81% desktop / 27.81% mobile), and traffic is down month over month -5.73% and up year over year 33.01%. shein.com holds second with 870.78K visits and a mobile-leaning mix (46.35% desktop / 53.65% mobile), while glassons.com ranks third with 653.23K visits.

Across the leaders, crossstitch.pk is the most mobile-first (100% of visits), whereas swarovski.com is the most desktop-reliant (70.04%). Momentum favors crossstitch.pk in the latest month (39,858.19%), while boohoo.com shows the steepest pullback.

Acquisition patterns also differ: cottonon.com is driven primarily by search, cottonon.com by direct, and cottonon.com by referral; overall, 90 of the top 100 sites are direct-led, 8 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in New Zealand