Top Insurance Websites in China

Name: Top websites in China (Insurance)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in China, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

pingan.com

181.28K

99.97%181.22K

0.03%62

↓26.57%

↓20.6%

Direct

nhsa.gov.cn

117.29K

100%117.29K

-

↑2.19%

↓36.42%

Direct

cpic.com.cn

92.45K

99.86%92.33K

0.14%125

↓29.43%

↓44.63%

Direct

chinapost-life.com

43.11K

100%43.11K

-

↑5.15%

↓21.42%

Direct

sinosafe.com.cn

40.45K

100%40.45K

-

↓10.74%

↓67.98%

Direct

ppshk.com

37.14K

100%37.14K

-

↑15.71%

↑173.1%

Referral

picc.com

34.6K

100%34.6K

-

↑59.95%

↓56.81%

Direct

e-chinalife.com

29.42K

100%29.42K

-

↑84.45%

↓60.11%

Direct

sinosig.com

29.37K

100%29.37K

-

↓8.48%

↓57.31%

Direct

ngsmedicare.com

27.13K

100%27.13K

-

↓54.03%

0%

Direct

availity.com

26.8K

100%26.8K

-

↓61.24%

↑1,618.16%

Direct

kasikornbank.com

24.53K

100%24.53K

-

↑17.15%

↑157.96%

Direct

zhongan.com

18.66K

100%18.66K

-

↓10.38%

↓35.23%

Direct

starhealth.in

18.32K

100%18.32K

-

↑688.72%

↑185.67%

Search

prudential.com.hk

18.26K

100%18.26K

-

↓35.1%

↑30.69%

Direct

lichousing.com

17.58K

100%17.58K

-

↑87.03%

↑1,859.99%

Direct

europ-assistance.com

16.83K

100%16.83K

-

↑85.03%

↑225.58%

Direct

allianz.co.id

16.68K

100%16.68K

-

↑100.69%

↑533.32%

Direct

uhcprovider.com

16.42K

100%16.42K

-

↓73.69%

↑70,828.35%

Direct

newchinalife.com

14.07K

100%14.07K

-

↓53.09%

↑62.11%

Direct

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Key Insights on Top Insurance Websites in China on April 2026

As of April 2026, pingan.com leads Insurance in China with 181.28K monthly visits. Its audience skews desktop-first (99.97% desktop / 99.97% mobile), and traffic is down month over month -26.57% and down year over year -20.6%. nhsa.gov.cn holds second with 117.29K visits and a desktop-leaning mix (100% desktop / 0% mobile), while cpic.com.cn ranks third with 92.45K visits.

Across the leaders, cntaiping.com is the most mobile-first (2.05% of visits), whereas nhsa.gov.cn is the most desktop-reliant (100%). Momentum favors adityabirlacapital.com in the latest month (7,987.8%), while hdfcergo.com shows the steepest pullback.

Acquisition patterns also differ: pingan.com is driven primarily by search, pingan.com by direct, and pingan.com by referral; overall, 71 of the top 100 sites are direct-led, 18 are search-led, and 10 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in China