Top Insurance Websites in Indonesia

Name: Top websites in Indonesia (Insurance)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Indonesia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ojk.go.id

1.11M

34.49%382.67K

65.51%726.77K

↓6.16%

↓11.7%

Direct

allianz.co.id

416.5K

19.81%82.5K

80.19%334K

↓44.78%

↑31.27%

Direct

prudential.co.id

382.02K

10.18%38.88K

89.82%343.14K

↓3.24%

↓13.48%

Direct

tni-ad.mil.id

310.67K

8.04%24.99K

91.96%285.68K

↓1.83%

↑50.9%

Direct

mandirikartukredit.com

258.68K

8.95%23.15K

91.05%235.53K

↑72.48%

↓32.35%

Direct

taspen.co.id

170.95K

46.92%80.21K

53.08%90.73K

↑6.43%

↓27.84%

Direct

linkaja.id

170.33K

9.27%15.79K

90.73%154.53K

↑56.57%

↓57.83%

Direct

bni-life.co.id

104.98K

11.36%11.92K

88.64%93.06K

↑40.93%

↓43.56%

Direct

titusvilleunitedway.com

98.65K

7.75%7.64K

92.25%91.01K

0%

Direct

zurich.co.id

94.04K

12.22%11.49K

87.78%82.55K

↑19.35%

↓39.9%

Direct

sunlife.co.id

86.1K

7.07%6.09K

92.93%80.02K

↓16.31%

↑185.39%

Direct

chubb.com

80.48K

15.66%12.6K

84.34%67.87K

↑0.03%

↑35.59%

Search

plninsurance.co.id

78.84K

22.15%17.46K

77.85%61.38K

↑9.51%

↑53.34%

Direct

aca.co.id

78.39K

1.56%1.22K

98.44%77.17K

↑5,040.39%

↑20.95%

Search

admedika.co.id

70.57K

77.37%54.6K

22.63%15.97K

↑21.76%

↑16.13%

Direct

urbanstransport.co.id

68.7K

1.66%1.14K

98.34%67.56K

↑86.46%

↑741.53%

Direct

brilife.co.id

62.53K

32.35%20.23K

67.65%42.3K

↑5.63%

↓31.82%

Direct

bcalife.co.id

61.74K

8.17%5.05K

91.83%56.7K

↑253.86%

↑14.03%

Direct

inhealth.co.id

58.11K

80.11%46.55K

19.89%11.56K

↑29.86%

↓13.35%

Direct

manulife.co.id

56K

27.67%15.5K

72.33%40.51K

↓1.68%

↓44.44%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Insurance Websites in Indonesia on July 2026

As of July 2026, ojk.go.id leads Insurance in Indonesia with 1.11M monthly visits. Its audience skews mobile-first (34.49% desktop / 34.49% mobile), and traffic is down month over month -6.16% and down year over year -11.7%. allianz.co.id holds second with 416.5K visits and a mobile-leaning mix (19.81% desktop / 80.19% mobile), while prudential.co.id ranks third with 382.02K visits.

Across the leaders, xn.com is the most mobile-first (100% of visits), whereas merimen.com is the most desktop-reliant (100%). Momentum favors lassuranceretraite.fr in the latest month (40,700%), while generali.co.id shows the steepest pullback.

Acquisition patterns also differ: ojk.go.id is driven primarily by search, ojk.go.id by direct, and ojk.go.id by referral; overall, 78 of the top 100 sites are direct-led, 14 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Indonesia