Top Insurance Websites in France

Name: Top websites in France (Insurance)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in France, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ameli.fr

31.98M

39.16%12.52M

60.84%19.45M

↑3.55%

↓16.35%

Direct

caisse-epargne.fr

7.37M

56.49%4.16M

43.51%3.21M

↑28.18%

↓10.1%

Direct

creditmutuel.fr

5.77M

55.27%3.19M

44.73%2.58M

↑2.22%

↓22.72%

Direct

lassuranceretraite.fr

3.05M

47.21%1.44M

52.79%1.61M

↑2.44%

↓26.9%

Direct

macif.fr

3.01M

26.45%797.1K

73.55%2.22M

↑2.36%

↓21.71%

Direct

msa.fr

2.87M

24.88%713.29K

75.12%2.15M

↑3.9%

↓17.46%

Direct

axa.fr

2.54M

34.13%867.5K

65.87%1.67M

↑6.04%

↓24.87%

Direct

mgen.fr

2.31M

31.92%735.86K

68.08%1.57M

↓4.07%

↑40.57%

Direct

info-retraite.fr

2.06M

49.59%1.02M

50.41%1.04M

↑9.68%

↓9.28%

Direct

direct-assurance.fr

1.93M

32.59%627.86K

67.41%1.3M

↑2.17%

↑17.17%

Direct

cmb.fr

1.89M

39.17%741.38K

60.83%1.15M

↑18.31%

↓27.73%

Direct

allianz.fr

1.86M

33.94%632.02K

66.06%1.23M

↓13.64%

↑14.11%

Direct

maif.fr

1.83M

35.36%648.78K

64.64%1.19M

↑12.01%

↓8.81%

Direct

meilleurtaux.com

1.69M

37.16%628.59K

62.84%1.06M

↑9.71%

↓9.26%

Direct

agirc-arrco.fr

1.57M

52.7%826.65K

47.3%741.86K

↓31.02%

↓18.44%

Direct

matmut.fr

1.55M

33.93%524.98K

66.07%1.02M

↑6.12%

↓13.88%

Direct

malakoffhumanis.com

1.27M

42.48%539.49K

57.52%730.46K

↑7.73%

↓7.49%

Direct

maaf.fr

1.17M

35.34%413.75K

64.66%756.88K

↓5.43%

↓5.24%

Direct

gmf.fr

1.05M

37.3%390.73K

62.7%656.84K

↓9.67%

↓12.24%

Direct

harmonie-mutuelle.fr

1.04M

29.9%311.8K

70.1%731.13K

↓12.6%

↓23.07%

Direct

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Key Insights on Top Insurance Websites in France on May 2026

As of May 2026, ameli.fr leads Insurance in France with 31.98M monthly visits. Its audience skews mobile-first (39.16% desktop / 39.16% mobile), and traffic is up month over month 3.55% and down year over year -16.35%. caisse-epargne.fr holds second with 7.37M visits and a desktop-leaning mix (56.49% desktop / 43.51% mobile), while creditmutuel.fr ranks third with 5.77M visits.

Across the leaders, web-view.net is the most mobile-first (96.97% of visits), whereas insa-toulouse.fr is the most desktop-reliant (95.31%). Momentum favors idea-expertises.com in the latest month (171.57%), while agirc-arrco.fr shows the steepest pullback.

Acquisition patterns also differ: ameli.fr is driven primarily by search, ameli.fr by direct, and ameli.fr by referral; overall, 88 of the top 100 sites are direct-led, 10 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in France