Top Insurance Websites in Portugal

Name: Top websites in Portugal (Insurance)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Portugal, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

bancobpi.pt

711.17K

78.41%557.65K

21.59%153.52K

↓2.26%

↓18.07%

Direct

bancomontepio.pt

628.8K

75.93%477.44K

24.07%151.36K

↓25.19%

↑2.71%

Direct

proteste.pt

556.18K

38.13%212.07K

61.87%344.1K

↓28.84%

↓43.92%

Search

contaspoupanca.pt

489.51K

18.83%92.18K

81.17%397.33K

↑6.03%

↓3.24%

Direct

fidelidade.pt

483.54K

55.75%269.55K

44.25%213.99K

↑16.37%

↑5.44%

Direct

bancoctt.pt

310.85K

49.64%154.31K

50.36%156.54K

↓16.73%

↑0.88%

Direct

acp.pt

227.88K

42.76%97.44K

57.24%130.44K

↓26.13%

↓8.76%

Search

tranquilidade.pt

200.14K

58.28%116.65K

41.72%83.5K

↑10.4%

↑5.81%

Direct

logo.pt

150.06K

31.17%46.78K

68.83%103.28K

↑10.81%

↓0.66%

Direct

okteleseguros.pt

149.42K

41.94%62.66K

58.06%86.76K

↓13.44%

↑6.42%

Direct

segurodirecto.pt

135.29K

33.76%45.67K

66.24%89.62K

↓2.45%

↓9.94%

Direct

asf.com.pt

132.26K

58.33%77.15K

41.67%55.11K

↑10.59%

↑15.94%

Search

multicare.pt

122.58K

30.48%37.36K

69.52%85.22K

↓3.71%

↑4.26%

Direct

advancecare.com

112.94K

52.43%59.22K

47.57%53.72K

↓20.25%

↑23.72%

Direct

allianz.pt

108.56K

44.24%48.02K

55.76%60.54K

↑6.67%

↑10.32%

Direct

segurnet.pt

102.83K

34.8%35.79K

65.2%67.05K

↓24.55%

↑6.98%

Direct

zurich.com.pt

89.67K

42.2%37.85K

57.8%51.83K

↓14.35%

↑7.72%

Direct

ageas.pt

86.2K

53.58%46.18K

46.42%40.02K

↑2.23%

↓20.86%

Direct

vitorinos.pt

67.19K

26.02%17.48K

73.98%49.71K

↓7.35%

↑1.34%

Direct

future-healthcare.net

58.36K

40.28%23.51K

59.72%34.85K

↓48.15%

↑3.55%

Direct

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Key Insights on Top Insurance Websites in Portugal on June 2026

As of June 2026, bancobpi.pt leads Insurance in Portugal with 711.17K monthly visits. Its audience skews desktop-first (78.41% desktop / 78.41% mobile), and traffic is down month over month -2.26% and down year over year -18.07%. bancomontepio.pt holds second with 628.8K visits and a desktop-leaning mix (75.93% desktop / 24.07% mobile), while proteste.pt ranks third with 556.18K visits.

Across the leaders, assistenciaemviagem.pt is the most mobile-first (100% of visits), whereas aznet.com.pt is the most desktop-reliant (100%). Momentum favors monabanq.com in the latest month (21,697.44%), while mapfre.pt shows the steepest pullback.

Acquisition patterns also differ: bancobpi.pt is driven primarily by search, bancobpi.pt by direct, and bancobpi.pt by referral; overall, 82 of the top 100 sites are direct-led, 11 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Portugal