Top Beauty & Cosmetics Websites in Indonesia

Name: Top websites in Indonesia (Beauty & Cosmetics)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Indonesia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

728.23K

13.06%95.12K

86.94%633.1K

↓0.7%

↑16.56%

Direct

femaledaily.com

630.2K

8.7%54.84K

91.3%575.36K

↑63.72%

↓43.56%

Search

sociolla.com

224.95K

20.19%45.43K

79.81%179.53K

↑149.92%

↓15.82%

Search

watsons.co.id

223.68K

8.07%18.05K

91.93%205.62K

↑73.27%

↓57.51%

Direct

soco.id

110.99K

20.77%23.05K

79.23%87.95K

↑33.96%

↓18.44%

Search

oriflame.com

102.42K

24.8%25.39K

75.2%77.02K

↑47.35%

↓38.33%

Direct

sephora.co.id

89.89K

22.84%20.53K

77.16%69.36K

↑88.46%

↓16.27%

Direct

kahfeveryday.com

82.53K

6.8%5.61K

93.2%76.92K

↑42.52%

↓17.14%

Search

perfectcorp.com

73.52K

10.9%8.01K

89.1%65.51K

↓12.94%

↑36.03%

Search

kuasakata.com

71.68K

7.11%5.1K

92.89%66.59K

↑57%

↑3.86%

Direct

cnfstore.com

65.04K

18.73%12.18K

81.27%52.86K

↓12.62%

↓7.82%

Direct

incidecoder.com

59.74K

12.45%7.44K

87.55%52.3K

↑23.22%

↓65.74%

Direct

axe.com

56.09K

13.18%7.39K

86.82%48.69K

↓7.74%

↓23.87%

Search

loreal.com

45.83K

24.05%11.02K

75.95%34.81K

↑190.2%

↑7.14%

Direct

forteseries.com

42.26K

6.7%2.83K

93.3%39.43K

↑151.34%

↑2,107.27%

Search

beautyhaul.com

35.96K

22.02%7.92K

77.98%28.04K

↓6.56%

↓61.3%

Search

oliveyoung.com

31.45K

16.04%5.05K

83.96%26.41K

↑555.89%

↓27.99%

Search

sephora.com

26.66K

19.18%5.11K

80.82%21.54K

↓10.86%

↓38.57%

Search

ellaskincare.co.id

23.27K

17.76%4.13K

82.24%19.14K

↓23.54%

↑1.42%

Direct

skinsort.com

22.67K

12.87%2.92K

87.13%19.76K

↑134.11%

↑54.23%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Indonesia on May 2026

As of May 2026, fragrantica.com leads Beauty & Cosmetics in Indonesia with 728.23K monthly visits. Its audience skews mobile-first (13.06% desktop / 13.06% mobile), and traffic is down month over month -0.7% and up year over year 16.56%. femaledaily.com holds second with 630.2K visits and a mobile-leaning mix (8.7% desktop / 91.3% mobile), while sociolla.com ranks third with 224.95K visits.

Across the leaders, yvesrocherusa.com is the most mobile-first (100% of visits), whereas tryandreview.com is the most desktop-reliant (100%). Momentum favors arabianoud.com in the latest month (15,555.1%), while planity.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 48 of the top 100 sites are direct-led, 50 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Indonesia