Top Beauty & Cosmetics Websites in Indonesia

Name: Top websites in Indonesia (Beauty & Cosmetics)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Indonesia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

803.13K

15.89%127.61K

84.11%675.52K

↓2.11%

↑28.5%

Direct

femaledaily.com

515.55K

13.04%67.22K

86.96%448.33K

↑76.5%

↓46.42%

Search

sociolla.com

257.15K

27.43%70.53K

72.57%186.62K

↑127.58%

↓18.26%

Direct

soco.id

196.83K

27.71%54.55K

72.29%142.28K

↑108.63%

↓22.03%

Search

sephora.co.id

189.5K

37.48%71.02K

62.52%118.49K

↑81.47%

↓1.38%

Direct

watsons.co.id

184.26K

12.38%22.8K

87.62%161.45K

↑2.08%

↓56.34%

Search

oriflame.com

175.04K

16.97%29.7K

83.03%145.34K

↑61.32%

↓25.16%

Direct

dove.com

168.22K

1.27%2.14K

98.73%166.08K

↑1,867.73%

↓50.36%

Direct

kahfeveryday.com

132.48K

9.3%12.32K

90.7%120.16K

↑292.03%

↓36.48%

Direct

fiftyshadesofsnail.com

119.4K

-

100%119.4K

0%

↑16,770.76%

Direct

perfectcorp.com

98.17K

13.21%12.97K

86.79%85.2K

↑3.92%

↑63.94%

Search

cnfstore.com

85.77K

20.55%17.63K

79.45%68.14K

↑30.92%

↑4.69%

Direct

axe.com

83.36K

15.93%13.28K

84.07%70.08K

↑23.5%

↓29.63%

Search

skinsort.com

82.18K

6.4%5.26K

93.6%76.92K

↑1,511.91%

↑51.96%

Search

incidecoder.com

77.57K

12.62%9.79K

87.38%67.78K

↓4.74%

↓66.15%

Search

heroine.nyc

76.92K

8.07%6.21K

91.93%70.71K

↑1,860.12%

↑2,808.67%

Search

jabaronline.com

59.3K

24.94%14.79K

75.06%44.51K

↑96.94%

↑118.13%

Direct

demeral.com

59.23K

19%11.25K

81%47.97K

↑41.06%

0%

Search

ulta.com

48.61K

8.44%4.11K

91.56%44.5K

↑253.01%

↓7.98%

Direct

findation.com

47.08K

9.58%4.51K

90.42%42.56K

↓6.49%

↑1.52%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Indonesia on March 2026

As of March 2026, fragrantica.com leads Beauty & Cosmetics in Indonesia with 803.13K monthly visits. Its audience skews mobile-first (15.89% desktop / 15.89% mobile), and traffic is down month over month -2.11% and up year over year 28.5%. femaledaily.com holds second with 515.55K visits and a mobile-leaning mix (13.04% desktop / 86.96% mobile), while sociolla.com ranks third with 257.15K visits.

Across the leaders, fiftyshadesofsnail.com is the most mobile-first (100% of visits), whereas aboutsemarang.id is the most desktop-reliant (100%). Momentum favors supergoop.com in the latest month (20,337.5%), while kuasakata.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 48 of the top 100 sites are direct-led, 50 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Indonesia