Top Apparel & Fashion Websites in Portugal

Name: Top websites in Portugal (Apparel & Fashion)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Portugal, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

vinted.pt

2.05M

75.18%1.54M

24.82%508.33K

↓5.2%

↑15.76%

Direct

shein.com

1.04M

51.73%537.63K

48.27%501.72K

↓55.88%

↑71.79%

Direct

zara.com

997.5K

55.09%549.53K

44.91%447.97K

↑5.62%

↓11.85%

Direct

hm.com

854.81K

26.67%227.98K

73.33%626.83K

↑74.46%

↓2.42%

Direct

sprintersports.com

678.17K

26.44%179.33K

73.56%498.84K

↓9.41%

↓5.05%

Direct

womensecret.com

672.31K

11.83%79.55K

88.17%592.77K

↑398.08%

↑20.65%

Direct

adidas.pt

609.95K

32.33%197.22K

67.67%412.73K

↑27.02%

↓3.82%

Direct

mango.com

570.86K

30.92%176.52K

69.08%394.34K

↑15.79%

↑23.76%

Direct

threads.com

519.57K

52.9%274.84K

47.1%244.72K

↓5.13%

↑511.66%

Direct

lefties.com

487.78K

30.97%151.08K

69.03%336.7K

↑33.25%

↑18.12%

Direct

tradeinn.com

469.93K

48.29%226.93K

51.71%243K

↓49.05%

↑11.17%

Direct

parfois.com

381.57K

29.91%114.11K

70.09%267.46K

↑7.24%

↓1.07%

Direct

mangooutlet.com

362.36K

27.34%99.07K

72.66%263.29K

↑72.02%

↑13.72%

Direct

showroomprive.pt

341.39K

45.57%155.57K

54.43%185.82K

↓28.05%

↑1.41%

Direct

mo-online.com

323.21K

27.89%90.13K

72.11%233.08K

↑29.68%

↑47.45%

Direct

pullandbear.com

310.16K

57.22%177.48K

42.78%132.68K

↑27.91%

↓9.91%

Direct

stradivarius.com

293.71K

38.71%113.69K

61.29%180.02K

↑25.3%

↑14.41%

Direct

massimodutti.com

286.56K

50.9%145.86K

49.1%140.7K

↑114.88%

↑14.49%

Direct

calzedonia.com

248.53K

13.78%34.24K

86.22%214.29K

↑214.13%

↑0.53%

Direct

myspringfield.com

246.48K

51.56%127.09K

48.44%119.39K

↑47.31%

↓12.18%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Apparel & Fashion Websites in Portugal on June 2026

As of June 2026, vinted.pt leads Apparel & Fashion in Portugal with 2.05M monthly visits. Its audience skews desktop-first (75.18% desktop / 75.18% mobile), and traffic is down month over month -5.2% and up year over year 15.76%. shein.com holds second with 1.04M visits and a desktop-leaning mix (51.73% desktop / 48.27% mobile), while zara.com ranks third with 997.5K visits.

Across the leaders, thestyleoutlets.es is the most mobile-first (100% of visits), whereas fiftyoutlet.com is the most desktop-reliant (86.61%). Momentum favors rockport.pt in the latest month (2,360.57%), while shein.com shows the steepest pullback.

Acquisition patterns also differ: vinted.pt is driven primarily by search, vinted.pt by direct, and vinted.pt by referral; overall, 96 of the top 100 sites are direct-led, 2 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Portugal