Top Beauty & Cosmetics Websites in Portugal

Name: Top websites in Portugal (Beauty & Cosmetics)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Portugal, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

wells.pt

1.33M

25.56%340.11K

74.44%990.46K

↑7.51%

↑26.64%

Direct

primor.eu

816.78K

36.16%295.33K

63.84%521.44K

↓5.16%

↑26.53%

Direct

notino.pt

449.92K

36.3%163.3K

63.7%286.62K

↑40.75%

↓2.76%

Direct

perfumesecompanhia.pt

350.23K

25.55%89.48K

74.45%260.75K

↑20.96%

↑26.29%

Direct

cultbeauty.com

288.52K

2.99%8.62K

97.01%279.9K

↑244.54%

↑167.1%

Direct

fragrantica.com.br

251.02K

21.91%54.99K

78.09%196.03K

↑42.59%

↑104.4%

Direct

sephora.pt

179.46K

35.94%64.49K

64.06%114.97K

↑7.69%

↑23.07%

Direct

divainparfums.com

161.07K

4.38%7.05K

95.62%154.02K

↑92.88%

↑15,527.06%

Direct

fragrantica.com

145.96K

36.54%53.33K

63.46%92.63K

↑11.46%

↑119.79%

Direct

pluricosmetica.com

127.16K

29.68%37.74K

70.32%89.42K

↓48.1%

↑10.55%

Direct

stylevana.com

120.14K

43.95%52.8K

56.05%67.34K

↓28.18%

↑72.14%

Direct

douglas.pt

115.71K

32.03%37.06K

67.97%78.65K

↑47.73%

↑7.96%

Direct

perfumesclub.pt

90.55K

54.58%49.42K

45.42%41.13K

↓7.11%

↓21.82%

Direct

rituals.com

89.2K

26.67%23.79K

73.33%65.42K

↓17.03%

↑25.73%

Direct

incidecoder.com

79.46K

3.66%2.91K

96.34%76.55K

↑710.8%

↑228.75%

Search

kikocosmetics.com

68.35K

26.33%18K

73.67%50.35K

↓32.7%

↑24.69%

Direct

skin.pt

65.05K

39.29%25.56K

60.71%39.49K

↑57.58%

↑25.24%

Search

oboticario.pt

60.96K

28.89%17.61K

71.11%43.35K

↑66.53%

↓19.9%

Direct

lorealparis.pt

60.43K

9.66%5.84K

90.34%54.59K

↑222.28%

↓3.56%

Direct

lojashampoo.pt

59.59K

57.97%34.55K

42.03%25.05K

↓23.99%

↓9.42%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Portugal on May 2026

As of May 2026, wells.pt leads Beauty & Cosmetics in Portugal with 1.33M monthly visits. Its audience skews mobile-first (25.56% desktop / 25.56% mobile), and traffic is up month over month 7.51% and up year over year 26.64%. primor.eu holds second with 816.78K visits and a mobile-leaning mix (36.16% desktop / 63.84% mobile), while notino.pt ranks third with 449.92K visits.

Across the leaders, degroenedrogist.nl is the most mobile-first (100% of visits), whereas perfumes.pt is the most desktop-reliant (100%). Momentum favors danessamyricksbeauty.eu in the latest month (19,819.3%), while bioderma.pt shows the steepest pullback.

Acquisition patterns also differ: wells.pt is driven primarily by search, wells.pt by direct, and wells.pt by referral; overall, 69 of the top 100 sites are direct-led, 25 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Portugal