Top Apparel & Fashion Websites in Austria

Name: Top websites in Austria (Apparel & Fashion)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Austria, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.at

2.4M

33.95%813.87K

66.05%1.58M

↑3.22%

↓3.38%

Direct

vinted.at

1.22M

38.66%471.85K

61.34%748.65K

↑30.5%

↑30.33%

Direct

zara.com

892.1K

24.88%221.93K

75.12%670.17K

↑29.59%

↓2.48%

Direct

hm.com

867.24K

29.4%254.95K

70.6%612.3K

↑15.3%

↑13.9%

Direct

bonprix.at

754.77K

7.48%56.42K

92.52%698.35K

↑53.73%

↓8.6%

Direct

peek-cloppenburg.at

465.25K

23.54%109.52K

76.46%355.73K

↑7.58%

↓31.69%

Direct

shein.com

429.97K

36.22%155.72K

63.78%274.25K

↓40.25%

↓13.66%

Direct

aboutyou.at

364.56K

36.62%133.48K

63.38%231.07K

↓27.49%

↓2.11%

Direct

mangooutlet.com

341.9K

2.98%10.18K

97.02%331.72K

↑58.76%

↑349.19%

Direct

deichmann.com

334.46K

16.9%56.51K

83.1%277.95K

↓1.23%

↓23.32%

Direct

zalando-lounge.at

322.28K

35.42%114.15K

64.58%208.13K

↓21.64%

↓5.42%

Direct

tkmaxx.com

309.02K

12.96%40.03K

87.04%268.99K

↑14.76%

↓9.19%

Direct

breuninger.com

303.69K

29.15%88.52K

70.85%215.17K

↓1.09%

↑24.49%

Direct

threads.com

285.33K

51.6%147.23K

48.4%138.1K

↓23.1%

↑575.45%

Direct

asos.com

270.89K

55.54%150.45K

44.46%120.44K

↑3.61%

↓13.77%

Direct

c-and-a.com

269.55K

18.71%50.42K

81.29%219.12K

↓18.36%

↓24.9%

Direct

nkd.com

258.2K

10.14%26.18K

89.86%232.02K

↑77.99%

↑41.46%

Direct

limango.de

196.87K

22.65%44.6K

77.35%152.27K

↑15.35%

↓56.59%

Direct

next.at

196.64K

17.04%33.51K

82.96%163.13K

↑0.28%

↑108.52%

Direct

uniqlo.com

186.24K

27.55%51.32K

72.45%134.92K

↓16.62%

↑4.25%

Direct

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Key Insights on Top Apparel & Fashion Websites in Austria on June 2026

As of June 2026, zalando.at leads Apparel & Fashion in Austria with 2.4M monthly visits. Its audience skews mobile-first (33.95% desktop / 33.95% mobile), and traffic is up month over month 3.22% and down year over year -3.38%. vinted.at holds second with 1.22M visits and a mobile-leaning mix (38.66% desktop / 61.34% mobile), while zara.com ranks third with 892.1K visits.

Across the leaders, atelierdelladanzamp.com is the most mobile-first (100% of visits), whereas massimodutti.com is the most desktop-reliant (77.56%). Momentum favors stilord.de in the latest month (12,017.08%), while urbanoutfitters.com shows the steepest pullback.

Acquisition patterns also differ: zalando.at is driven primarily by search, zalando.at by direct, and zalando.at by referral; overall, 94 of the top 100 sites are direct-led, 6 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Austria