Top Apparel & Fashion Websites in Canada

Name: Top websites in Canada (Apparel & Fashion)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Canada, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

10.1M

24.45%2.47M

75.55%7.63M

↑35.96%

↑65.48%

Direct

gapcanada.ca

6.92M

21.78%1.51M

78.22%5.41M

↓6.44%

↑37.14%

Direct

lululemon.com

3.59M

28.05%1.01M

71.95%2.58M

↑16.83%

↑28.24%

Direct

simons.ca

3.29M

36.2%1.19M

63.8%2.1M

↑16.56%

↑42.28%

Direct

hm.com

3.21M

39.15%1.26M

60.85%1.95M

↑5.25%

↑14.21%

Direct

zara.com

3.09M

39.56%1.22M

60.44%1.87M

↑44.89%

↑19.91%

Direct

aritzia.com

2.91M

37.05%1.08M

62.95%1.83M

↑13.09%

↑51.32%

Direct

uniqlo.com

2.85M

28.06%799.29K

71.94%2.05M

↑37.36%

↑45.05%

Direct

threads.com

2.81M

60.51%1.7M

39.49%1.11M

↓0.03%

↑844.97%

Direct

holtrenfrew.com

2.2M

26%571.07K

74%1.63M

↑79.47%

↑99.2%

Direct

footlocker.ca

2.08M

27.33%569.1K

72.67%1.51M

↓0.1%

↑28.44%

Direct

marks.com

2.02M

22.87%462.15K

77.13%1.56M

↑4.42%

↑30.76%

Direct

coach.com

2.01M

18.92%380.5K

81.08%1.63M

↑14.07%

↑125.58%

Direct

poshmark.ca

1.99M

34.07%676.8K

65.93%1.31M

↑20.57%

↑21.38%

Direct

reitmans.com

1.57M

15.78%248.05K

84.22%1.32M

↓15.92%

↑17.94%

Direct

maxi.ca

1.44M

30.29%434.77K

69.71%1M

↓3.49%

↓1.53%

Direct

brownsshoes.com

1.29M

15.95%206.23K

84.05%1.09M

↑46.77%

↑37.1%

Direct

ae.com

1.2M

41.96%505.5K

58.04%699.3K

↑22.05%

↑46.45%

Direct

softmoc.com

1.18M

27.18%319.92K

72.82%856.92K

↑15.69%

↑56.39%

Direct

crocs.ca

1.14M

18.34%209.96K

81.66%934.72K

↑46.61%

↑7.49%

Direct

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Key Insights on Top Apparel & Fashion Websites in Canada on May 2026

As of May 2026, shein.com leads Apparel & Fashion in Canada with 10.1M monthly visits. Its audience skews mobile-first (24.45% desktop / 24.45% mobile), and traffic is up month over month 35.96% and up year over year 65.48%. gapcanada.ca holds second with 6.92M visits and a mobile-leaning mix (21.78% desktop / 78.22% mobile), while lululemon.com ranks third with 3.59M visits.

Across the leaders, ernest.ca is the most mobile-first (98.32% of visits), whereas traderie.com is the most desktop-reliant (80.81%). Momentum favors ernest.ca in the latest month (382.15%), while littleburgundyshoes.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 99 of the top 100 sites are direct-led, 0 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Canada