Top Apparel & Fashion Websites in the Netherlands

Name: Top websites in Netherlands (Apparel & Fashion)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in the Netherlands, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.nl

8.76M

30.43%2.67M

69.57%6.09M

↑2.25%

↓2.36%

Direct

vinted.nl

5.58M

55.6%3.1M

44.4%2.48M

↑10.29%

↑10.28%

Direct

hm.com

3.43M

28.44%974.69K

71.56%2.45M

↓2.58%

↑5.69%

Direct

wehkamp.nl

3M

23.31%698.18K

76.69%2.3M

↓15.32%

↓0.27%

Direct

zara.com

2.32M

35.48%823.69K

64.52%1.5M

↑11.33%

↑3.21%

Direct

shein.com

2.29M

24.73%567.22K

75.27%1.73M

↑12%

↑18.92%

Direct

bonprix.nl

1.95M

18.52%360.53K

81.48%1.59M

↓7.6%

↑3.61%

Direct

asos.com

1.74M

31.28%543.65K

68.72%1.19M

↓0.75%

↑10.24%

Referral

uniqlo.com

1.42M

30.85%437.05K

69.15%979.52K

↓0.04%

↑10.44%

Direct

jdsports.nl

1.38M

12.33%170.24K

87.67%1.21M

↑9.72%

↑6.45%

Direct

aboutyou.nl

1.35M

29.56%399.71K

70.44%952.49K

↓5.58%

↑0.34%

Direct

gymshark.com

1.19M

12.2%144.84K

87.8%1.04M

↑50.74%

↑35.57%

Direct

bever.nl

1.18M

26.12%308.03K

73.88%871.14K

↓14.81%

↑4.24%

Direct

threads.com

1.17M

57.19%669.81K

42.81%501.48K

↓3.83%

↑142.19%

Direct

scapino.nl

1.11M

14.3%158.42K

85.7%949.32K

↓30.63%

↑0.17%

Direct

adidas.nl

1.1M

36.07%397.98K

63.93%705.42K

↓23.32%

↑1.64%

Direct

c-and-a.com

1.07M

23.46%251.19K

76.54%819.58K

↑14.96%

↓20.77%

Direct

vanharen.nl

962.82K

11.2%107.82K

88.8%855K

↓3.3%

↑0.99%

Direct

mango.com

922.67K

27.5%253.78K

72.5%668.89K

↓21.71%

↓8.69%

Direct

cos.com

886.95K

16.48%146.14K

83.52%740.81K

↑39.82%

↓1.69%

Direct

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Key Insights on Top Apparel & Fashion Websites in the Netherlands on September 2026

As of September 2026, zalando.nl leads Apparel & Fashion in the Netherlands with 8.76M monthly visits. Its audience skews mobile-first (30.43% desktop / 30.43% mobile), and traffic is up month over month 2.25% and down year over year -2.36%. vinted.nl holds second with 5.58M visits and a desktop-leaning mix (55.6% desktop / 44.4% mobile), while hm.com ranks third with 3.43M visits.

Across the leaders, wonderforkids.nl is the most mobile-first (99.77% of visits), whereas webshopapp.com is the most desktop-reliant (84.94%). Momentum favors mercari.com in the latest month (284.68%), while shopcider.com shows the steepest pullback.

Acquisition patterns also differ: zalando.nl is driven primarily by search, zalando.nl by direct, and zalando.nl by referral; overall, 97 of the top 100 sites are direct-led, 2 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in the Netherlands