Top Apparel & Fashion Websites in South Korea

Name: Top websites in South Korea (Apparel & Fashion)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in South Korea, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

12.78M

1.57%200.29K

98.43%12.58M

↑3.68%

↑1,984.03%

Direct

threads.com

9M

58.4%5.25M

41.6%3.74M

↑29.21%

↑313,620.56%

Search

musinsa.com

7.22M

60.4%4.36M

39.6%2.86M

↓4.66%

↓26.99%

Direct

traderie.com

1.56M

61.34%958.93K

38.66%604.38K

↑138.72%

↓2.64%

Direct

mercari.com

1.35M

60.17%812.27K

39.83%537.66K

↑33.78%

↓20.04%

Direct

uniqlo.com

1.33M

79.54%1.06M

20.46%272.96K

↓28.82%

↑10.64%

Direct

ssfshop.com

1.28M

46.4%593.74K

53.6%685.78K

↑45.28%

↓59.76%

Direct

lfmall.co.kr

1.26M

40.99%516.44K

59.01%743.49K

↑59.56%

↓38.7%

Direct

zara.com

642.34K

70.42%452.32K

29.58%190.02K

↑25.14%

↓9.51%

Direct

wconcept.co.kr

621.25K

68.3%424.31K

31.7%196.94K

↑37.88%

↓8.01%

Direct

vans.co.kr

529.18K

8.3%43.91K

91.7%485.27K

↑641.98%

↓3.3%

Direct

hfashionmall.com

427.12K

7.09%30.28K

92.91%396.84K

↓25.06%

↑4.18%

Direct

xexymix.com

381.56K

37.11%141.61K

62.89%239.95K

↓39.89%

↓13.08%

Direct

okmall.com

313.76K

81.72%256.4K

18.28%57.36K

↑7.22%

↑10.21%

Direct

hm.com

313.58K

57.24%179.49K

42.76%134.09K

↑75.62%

↓14.22%

Direct

thehandsome.com

223.08K

71.35%159.18K

28.65%63.91K

↓4.68%

↓3.71%

Search

marpple.com

205.43K

93.84%192.77K

6.16%12.66K

↑74.85%

↓0.72%

Direct

chanel.com

197.19K

43.22%85.23K

56.78%111.96K

↑7.09%

↓7.87%

Direct

loewe.com

167.83K

9.13%15.33K

90.87%152.5K

↑856.72%

↑38.75%

Direct

louisvuitton.com

165.51K

49.82%82.45K

50.18%83.05K

↓36.54%

↓15.82%

Direct

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Key Insights on Top Apparel & Fashion Websites in South Korea on March 2026

As of March 2026, shein.com leads Apparel & Fashion in South Korea with 12.78M monthly visits. Its audience skews mobile-first (1.57% desktop / 1.57% mobile), and traffic is up month over month 3.68% and up year over year 1,984.03%. threads.com holds second with 9M visits and a desktop-leaning mix (58.4% desktop / 41.6% mobile), while musinsa.com ranks third with 7.22M visits.

Across the leaders, shein.com is the most mobile-first (98.43% of visits), whereas stussy.com is the most desktop-reliant (100%). Momentum favors blueowl.us in the latest month (4,777.91%), while cettire.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 78 of the top 100 sites are direct-led, 20 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in South Korea