Top Apparel & Fashion Websites in Ireland

Name: Top websites in Ireland (Apparel & Fashion)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Ireland, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

dunnesstores.com

1.84M

11.66%214.45K

88.34%1.62M

↑69.88%

↑22.08%

Direct

shein.com

1.71M

20.06%343.94K

79.94%1.37M

↑21.84%

↑76.96%

Direct

next.ie

1.21M

25.07%302.57K

74.93%904.15K

↑9.36%

↑25.5%

Direct

marksandspencer.com

957.77K

19.96%191.2K

80.04%766.57K

↑37.23%

↑27.06%

Direct

zara.com

821.06K

30.79%252.77K

69.21%568.3K

↑16.28%

↑51.85%

Direct

asos.com

727.48K

22.08%160.63K

77.92%566.84K

↑63.04%

↑17.54%

Direct

adidas.ie

622.65K

18.24%113.56K

81.76%509.09K

↑70.82%

↓1.26%

Direct

primark.com

561.84K

16.4%92.12K

83.6%469.72K

↑23.17%

↑22.26%

Search

zalando.ie

558.92K

27.35%152.84K

72.65%406.08K

↑81.66%

↑53.43%

Direct

mandmdirect.ie

550.3K

16%88.04K

84%462.25K

↓9.15%

↑56.45%

Direct

sweatybetty.com

547.98K

0.84%4.59K

99.16%543.39K

↑1,002.26%

↑270.89%

Direct

hm.com

515.52K

28.83%148.6K

71.17%366.92K

↑48.35%

↑23.5%

Direct

jdsports.ie

500.66K

19.26%96.41K

80.74%404.25K

↑14.92%

↑2.27%

Direct

riverisland.com

487.76K

8.65%42.21K

91.35%445.55K

↑129.91%

↑44.45%

Direct

threads.com

423.41K

48.75%206.39K

51.25%217.02K

↑0.46%

↑213,497.33%

Direct

brownthomas.com

403.9K

24.81%100.21K

75.19%303.69K

↓3.45%

↑89.83%

Search

lifestylesports.com

380.25K

21.25%80.81K

78.75%299.45K

↑147.23%

↑11.41%

Direct

schuh.ie

320.28K

14.05%45.01K

85.95%275.27K

↑8.07%

↑50.81%

Direct

next.co.uk

285.05K

8.38%23.89K

91.62%261.16K

↑146.42%

↑110.94%

Direct

uniqlo.com

276.09K

21.88%60.42K

78.12%215.67K

↓0.83%

↑126.94%

Direct

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Key Insights on Top Apparel & Fashion Websites in Ireland on March 2026

As of March 2026, dunnesstores.com leads Apparel & Fashion in Ireland with 1.84M monthly visits. Its audience skews mobile-first (11.66% desktop / 11.66% mobile), and traffic is up month over month 69.88% and up year over year 22.08%. shein.com holds second with 1.71M visits and a mobile-leaning mix (20.06% desktop / 79.94% mobile), while next.ie ranks third with 1.21M visits.

Across the leaders, africanfabs.com is the most mobile-first (100% of visits), whereas thenorthface.com is the most desktop-reliant (78.75%). Momentum favors sellmyweddingdress.ie in the latest month (16,193.21%), while vestiairecollective.com shows the steepest pullback.

Acquisition patterns also differ: dunnesstores.com is driven primarily by search, dunnesstores.com by direct, and dunnesstores.com by referral; overall, 91 of the top 100 sites are direct-led, 7 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Ireland