Top Travel & Tourism Websites in Bulgaria

Name: Top websites in Bulgaria (Travel & Tourism)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Bulgaria, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

2.27M

42.61%968.58K

57.39%1.3M

↑17.94%

↓18.35%

Direct

grabo.bg

1.92M

7.44%142.92K

92.56%1.78M

↑50.34%

↑12.91%

Direct

bdz.bg

1.09M

12.32%133.67K

87.68%951.75K

↓13.5%

↓36.12%

Direct

bgtourism.bg

857.86K

1.43%12.23K

98.57%845.63K

↑20.82%

↑73.83%

Direct

wizzair.com

413.27K

60.19%248.75K

39.81%164.52K

↓1.21%

↓4.37%

Direct

ryanair.com

405.89K

41.16%167.06K

58.84%238.83K

↓11.16%

↓14.04%

Direct

flightradar24.com

328.58K

46.38%152.41K

53.62%176.17K

↓24.16%

↑4.75%

Direct

esky.bg

308.47K

21.31%65.72K

78.69%242.75K

↑27.69%

↓25.99%

Direct

airbnb.com

306.02K

51.05%156.21K

48.95%149.81K

↑11.61%

↓20.4%

Direct

pochivka.bg

299.83K

18.46%55.34K

81.54%244.5K

↓7.04%

↓33.44%

Search

skyscanner.net

296.57K

33.19%98.44K

66.81%198.13K

↑19.43%

↓15.28%

Direct

getyourguide.com

284.03K

25.86%73.45K

74.14%210.58K

↑12.96%

↑28.8%

Direct

obilet.com

227.46K

17.88%40.67K

82.12%186.8K

↑26.54%

↑12.97%

Direct

time.is

206.03K

18.03%37.15K

81.97%168.89K

↑34.67%

↓39.93%

Direct

bohemia.bg

203.09K

13.25%26.91K

86.75%176.18K

↑103.23%

↓38.65%

Direct

tripadvisor.com

200.96K

36.06%72.47K

63.94%128.49K

↑11.88%

↓31.76%

Search

union-ivkoni.com

144.87K

20.23%29.3K

79.77%115.57K

↑7.09%

↓11.03%

Search

burgasbus.info

134.93K

9.06%12.22K

90.94%122.7K

↓19.66%

↓51.88%

Direct

varna.bg

130K

31.16%40.51K

68.84%89.49K

↑3.5%

↓14.38%

Search

lot.com

126.23K

7.63%9.63K

92.37%116.6K

↓48.68%

↑108.68%

Direct

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Key Insights on Top Travel & Tourism Websites in Bulgaria on May 2026

As of May 2026, booking.com leads Travel & Tourism in Bulgaria with 2.27M monthly visits. Its audience skews mobile-first (42.61% desktop / 42.61% mobile), and traffic is up month over month 17.94% and down year over year -18.35%. grabo.bg holds second with 1.92M visits and a mobile-leaning mix (7.44% desktop / 92.56% mobile), while bdz.bg ranks third with 1.09M visits.

Across the leaders, luftlinie.org is the most mobile-first (100% of visits), whereas aviasales.ru is the most desktop-reliant (94.09%). Momentum favors racefacer.com in the latest month (1,603.8%), while travelandtourworld.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 69 of the top 100 sites are direct-led, 29 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Bulgaria