Top Travel & Tourism Websites in Malta

Name: Top websites in Malta (Travel & Tourism)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Malta, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

233.47K

97.97%228.74K

2.03%4.73K

↓12.4%

↑22.08%

Direct

ryanair.com

122.26K

97.45%119.14K

2.55%3.12K

↓23.92%

↑3.25%

Direct

google.com.mt

76.77K

99.26%76.2K

0.74%567

↑2.07%

↓70.87%

Direct

skyscanner.net

69.7K

96.55%67.3K

3.45%2.4K

↓14.57%

↑6.06%

Direct

airbnb.com.mt

53.41K

99.04%52.9K

0.96%513

↓18.71%

↑15.07%

Direct

tripadvisor.com

44.58K

97.68%43.54K

2.32%1.04K

↓5.48%

↓21.79%

Search

getyourguide.com

39.93K

90.5%36.14K

9.5%3.79K

↑55.75%

↑41.04%

Direct

flightradar24.com

34.18K

98.73%33.75K

1.27%434

↓26.13%

↑37.9%

Direct

skylinewebcams.com

28.9K

96.47%27.88K

3.53%1.02K

↑36.15%

↑11.74%

Search

turkishairlines.com

27.37K

92.21%25.24K

7.79%2.13K

↑20.39%

↑13.82%

Direct

trip.com

24.34K

97.61%23.76K

2.39%583

↑63.05%

↑0.29%

Direct

wizzair.com

17.31K

96.64%16.73K

3.36%581

↓17.04%

↑5.75%

Direct

kiwi.com

16.66K

98.26%16.37K

1.74%290

↓25.59%

↓3.86%

Direct

airbnb.com

15.62K

98.37%15.37K

1.63%255

↓19.25%

↑25.64%

Direct

gozochannel.com

12.87K

87.97%11.32K

12.03%1.55K

↓0.62%

↑31.15%

Direct

rome2rio.com

11.41K

86.16%9.83K

13.84%1.58K

↓1.01%

↓11.18%

Direct

flightaware.com

10.01K

95.56%9.57K

4.44%444

↑39.71%

↑58.46%

Search

visitmalta.com

9.97K

100%9.97K

-

↓21.63%

↑11.89%

Search

edreams.com

9.72K

95.74%9.3K

4.26%414

↓15.31%

↓6.03%

Paid

virtuferries.com

9.53K

98.22%9.36K

1.78%170

↓21.6%

↑17.03%

Search

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Key Insights on Top Travel & Tourism Websites in Malta on May 2026

As of May 2026, booking.com leads Travel & Tourism in Malta with 233.47K monthly visits. Its audience skews desktop-first (97.97% desktop / 97.97% mobile), and traffic is down month over month -12.4% and up year over year 22.08%. ryanair.com holds second with 122.26K visits and a desktop-leaning mix (97.45% desktop / 2.55% mobile), while google.com.mt ranks third with 76.77K visits.

Across the leaders, cruisetopic.com is the most mobile-first (78.67% of visits), whereas visitmalta.com is the most desktop-reliant (100%). Momentum favors wien.info in the latest month (2,680.62%), while lufthansa.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 62 of the top 100 sites are direct-led, 25 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Malta