Top Travel & Tourism Websites in Switzerland

Name: Top websites in Switzerland (Travel & Tourism)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Switzerland, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

4.7M

56.8%2.67M

43.2%2.03M

↑6.27%

↓0.68%

Direct

sbb.ch

3.89M

48.09%1.87M

51.91%2.02M

↑5.92%

↓2.78%

Direct

wetter.com

2.17M

18.2%395.56K

81.8%1.78M

↑32.06%

↓35.8%

Direct

swisspass.ch

1.19M

25.93%308.3K

74.07%880.68K

↑4.76%

↓22.93%

Direct

skyscanner.ch

1.05M

63.05%664.89K

36.95%389.74K

↑10.76%

↑1.5%

Direct

tripadvisor.ch

865.71K

44.43%384.65K

55.57%481.06K

↑1%

↓16.21%

Search

easyjet.com

855.32K

57.94%495.57K

42.06%359.75K

↓0.9%

↓7.12%

Direct

airbnb.ch

834.02K

61.72%514.73K

38.28%319.3K

↑14%

↓21.7%

Direct

komoot.com

678.01K

62.03%420.58K

37.97%257.42K

↑4.71%

↑6.84%

Direct

wetteronline.ch

627.71K

13.95%87.55K

86.05%540.16K

↑7.49%

↓12.48%

Direct

roundshot.com

592.79K

43.53%258.02K

56.47%334.77K

↑38.31%

↑8.63%

Direct

schweizmobil.ch

499.35K

52.11%260.21K

47.89%239.15K

↓0.47%

↓10.22%

Direct

pilatus.ch

484.52K

4.25%20.61K

95.75%463.92K

↑280.2%

↑70.46%

Direct

tripadvisor.com

460.79K

50.85%234.31K

49.15%226.48K

↑7.3%

↓31.35%

Search

getyourguide.com

440.93K

48.45%213.65K

51.55%227.28K

↓0.13%

↑39.23%

Direct

wetteronline.de

431.69K

36.16%156.09K

63.84%275.6K

↑67.73%

↑10.54%

Direct

miles-and-more.com

412K

63.71%262.48K

36.29%149.53K

↓18.26%

↓1.07%

Direct

myswitzerland.com

406.92K

39.46%160.58K

60.54%246.34K

↓12.48%

↓21.41%

Search

flightradar24.com

406.11K

58.02%235.61K

41.98%170.5K

↓32.01%

↑25.84%

Direct

bergfex.ch

373.33K

22.15%82.68K

77.85%290.65K

↑31.25%

↑12.35%

Search

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Key Insights on Top Travel & Tourism Websites in Switzerland on May 2026

As of May 2026, booking.com leads Travel & Tourism in Switzerland with 4.7M monthly visits. Its audience skews desktop-first (56.8% desktop / 56.8% mobile), and traffic is up month over month 6.27% and down year over year -0.68%. sbb.ch holds second with 3.89M visits and a mobile-leaning mix (48.09% desktop / 51.91% mobile), while wetter.com ranks third with 2.17M visits.

Across the leaders, alpinforum.com is the most mobile-first (99.23% of visits), whereas wizzair.com is the most desktop-reliant (74.31%). Momentum favors findpenguins.com in the latest month (489.29%), while kachelmannwetter.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 76 of the top 100 sites are direct-led, 22 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Switzerland