Top Travel & Tourism Websites in Zambia

Key Insights on Top Travel & Tourism Websites in Zambia on August 2026

As of August 2026, trip.com leads Travel & Tourism in Zambia with 38.3K monthly visits. Its audience skews desktop-first (99.47% desktop / 99.47% mobile), and traffic is up month over month 38.37% and up year over year 186.01%. booking.com holds second with 14.6K visits and a desktop-leaning mix (93.75% desktop / 6.25% mobile), while agoda.com ranks third with 6.54K visits.

Across the leaders, flyairlink.com is the most mobile-first (23% of visits), whereas expediapartnercentral.com is the most desktop-reliant (100%). Momentum favors msccruisesusa.com in the latest month (2,044%), while unesco.org shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 67 of the top 100 sites are direct-led, 11 are search-led, and 19 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.