Top Travel & Tourism Websites in Uruguay

Name: Top websites in Uruguay (Travel & Tourism)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Uruguay, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

215.67K

82.33%177.56K

17.67%38.11K

↓12.59%

↓27.13%

Direct

airbnb.com

136.41K

77.2%105.31K

22.8%31.1K

↑8.73%

↓17.59%

Direct

urubus.com.uy

71.84K

35.98%25.85K

64.02%45.99K

↑3.35%

↓59.87%

Direct

latamairlines.com

55.85K

82.43%46.03K

17.57%9.81K

↓16.66%

↓21.65%

Direct

buquebus.com

50.9K

83.73%42.62K

16.27%8.28K

↓23.24%

↓15.06%

Direct

cot.com.uy

41.38K

34.68%14.35K

65.32%27.03K

↓32.33%

↓51.04%

Direct

tripadvisor.es

38.85K

64.21%24.95K

35.79%13.9K

↑3.28%

↓50.18%

Search

coloniaexpress.com

38.52K

60.43%23.28K

39.57%15.24K

↓34.94%

↓53.75%

Direct

iberia.com

36.53K

86.27%31.51K

13.73%5.01K

↓8.03%

↓34.45%

Direct

amadeus.com

34.18K

98.26%33.59K

1.74%594

↑8.83%

↑22.03%

Direct

flightradar24.com

32.1K

92.03%29.54K

7.97%2.56K

↓8.21%

↑7.6%

Direct

hotelbeds.com

31.03K

100%31.03K

-

↓3.27%

↑733.02%

Direct

cruceros.uy

27.16K

5.31%1.44K

94.69%25.72K

↓55.15%

↓24.33%

Direct

jetsmart.com

26.62K

76.87%20.46K

23.13%6.16K

↑8.96%

↓43.36%

Direct

skyscanner.com

24.09K

85.05%20.49K

14.95%3.6K

↑14.64%

↓28.85%

Direct

getyourguide.com

23.33K

61.43%14.33K

38.57%9K

↓27.02%

↑165.47%

Direct

despegar.com.uy

22.76K

70.69%16.09K

29.31%6.67K

↑16.58%

↓43.33%

Search

toctocviajes.com

21.92K

71.03%15.57K

28.97%6.35K

↓6.74%

↓19.4%

Direct

civitatis.com

21.91K

85.11%18.65K

14.89%3.26K

↓20.42%

↓13.14%

Direct

kayak.com

21.11K

78.76%16.63K

21.24%4.48K

↓34.64%

↓29.72%

Direct

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Key Insights on Top Travel & Tourism Websites in Uruguay on May 2026

As of May 2026, booking.com leads Travel & Tourism in Uruguay with 215.67K monthly visits. Its audience skews desktop-first (82.33% desktop / 82.33% mobile), and traffic is down month over month -12.59% and down year over year -27.13%. airbnb.com holds second with 136.41K visits and a desktop-leaning mix (77.2% desktop / 22.8% mobile), while urubus.com.uy ranks third with 71.84K visits.

Across the leaders, indianvisaonline.gov.in is the most mobile-first (100% of visits), whereas hotelbeds.com is the most desktop-reliant (100%). Momentum favors neweuropetours.eu in the latest month (7,047.14%), while copay.com.uy shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 80 of the top 100 sites are direct-led, 15 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Uruguay