Top Travel & Tourism Websites in Denmark

Name: Top websites in Denmark (Travel & Tourism)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Denmark, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

rejseplanen.dk

2.33M

21.47%501.24K

78.53%1.83M

↓31.08%

↑8.01%

Direct

booking.com

2.24M

54.86%1.23M

45.14%1.01M

↑6.12%

↑1.94%

Direct

dsb.dk

1.58M

25.97%409.67K

74.03%1.17M

↓27.14%

↑6.09%

Direct

momondo.dk

1.06M

50.9%540.39K

49.1%521.17K

↑10.21%

↓14.39%

Direct

check-in.dk

877.15K

5.03%44.09K

94.97%833.06K

↑75.14%

↑116.58%

Direct

tripadvisor.dk

834.84K

29.4%245.43K

70.6%589.41K

↑31.33%

↓17.54%

Search

airbnb.dk

786.58K

50.32%395.81K

49.68%390.77K

↓6.68%

↑9.75%

Direct

apollorejser.dk

781.07K

15.31%119.57K

84.69%661.5K

↑2.87%

↑27.38%

Direct

spies.dk

741.97K

22.22%164.87K

77.78%577.1K

↓16.43%

↑87.29%

Direct

hotels.com

708.76K

42.49%301.14K

57.51%407.61K

↑49.56%

↑12.47%

Direct

norwegian.com

675.05K

24.83%167.61K

75.17%507.45K

↓15.89%

↑32.39%

Direct

travellink.dk

588.25K

22.2%130.61K

77.8%457.64K

↑12.06%

↑1.62%

Direct

skyscanner.dk

516.17K

34.7%179.1K

65.3%337.07K

↓2.78%

↓8.34%

Direct

travelmarket.dk

470.16K

21%98.74K

79%371.42K

↓5.65%

↑42.09%

Direct

flightradar24.com

466.19K

33.67%156.98K

66.33%309.21K

↑63.89%

↑5.25%

Direct

tui.dk

449.26K

39.3%176.57K

60.7%272.69K

↓9.65%

↑63.33%

Direct

ryanair.com

441.26K

39.5%174.28K

60.5%266.98K

↓1.69%

↓24.64%

Direct

bll.dk

410.12K

10.04%41.17K

89.96%368.95K

↑275.84%

↑22.73%

Direct

sunweb.dk

407.42K

43.43%176.95K

56.57%230.47K

↓23.73%

↑38.2%

Direct

fcbarcelona.dk

391.14K

15.86%62.03K

84.14%329.11K

↑9.67%

↓24.41%

Direct

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Key Insights on Top Travel & Tourism Websites in Denmark on May 2026

As of May 2026, rejseplanen.dk leads Travel & Tourism in Denmark with 2.33M monthly visits. Its audience skews mobile-first (21.47% desktop / 21.47% mobile), and traffic is down month over month -31.08% and up year over year 8.01%. booking.com holds second with 2.24M visits and a desktop-leaning mix (54.86% desktop / 45.14% mobile), while dsb.dk ranks third with 1.58M visits.

Across the leaders, canariajournalen.no is the most mobile-first (100% of visits), whereas trip.com is the most desktop-reliant (65.11%). Momentum favors cruisetimetables.com in the latest month (51,101.22%), while flixbus.dk shows the steepest pullback.

Acquisition patterns also differ: rejseplanen.dk is driven primarily by search, rejseplanen.dk by direct, and rejseplanen.dk by referral; overall, 76 of the top 100 sites are direct-led, 19 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Denmark