Top Travel & Tourism Websites in South Africa

Name: Top websites in South Africa (Travel & Tourism)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in South Africa, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

2.19M

35.26%770.49K

64.74%1.41M

↓31.03%

↑3.4%

Direct

flysafair.co.za

856.52K

37.11%317.86K

62.89%538.66K

↓29.24%

↑0.89%

Direct

webtickets.co.za

792.71K

16.76%132.84K

83.24%659.88K

↓14.43%

↑26.5%

Direct

airbnb.co.za

670.2K

41.55%278.5K

58.45%391.7K

↓31.37%

↓2.13%

Direct

lekkeslaap.co.za

637.12K

29.87%190.32K

70.13%446.8K

↓33.3%

↓11.32%

Direct

edreams.com

548.62K

12.36%67.79K

87.64%480.83K

↓0.63%

↑60.08%

Direct

cheapflights.co.za

463.86K

28.22%130.89K

71.78%332.97K

↓9.11%

↑1.36%

Direct

tripadvisor.co.za

456.71K

27.47%125.47K

72.53%331.24K

↓13.82%

↓25.58%

Search

travelandtourworld.com

442.75K

0.64%2.85K

99.36%439.9K

↓54.02%

↑696.44%

Direct

sanparks.org

366.26K

30.27%110.88K

69.73%255.38K

↓41.83%

↓1.4%

Direct

intercape.co.za

363.83K

11%40.02K

89%323.81K

↓57.01%

↑61.82%

Direct

flyairlink.com

280.64K

31.97%89.71K

68.03%190.93K

↓31.28%

↓15.72%

Direct

suninternational.com

223.85K

23.59%52.8K

76.41%171.05K

↑106.32%

↓31.28%

Direct

hertz.co.za

212.94K

10.57%22.52K

89.43%190.42K

↑2.72%

↑3.86%

Direct

emirates.com

183.98K

28.19%51.86K

71.81%132.11K

↓28.77%

↑0.51%

Direct

cangocavesestate.co.za

172.12K

0.94%1.63K

99.06%170.5K

↑36,995.04%

↑8,653,350%

Direct

travelstart.co.za

165.33K

54.58%90.23K

45.42%75.1K

↑6.76%

↓33.81%

Direct

agoda.com

164.72K

30.65%50.49K

69.35%114.24K

↑31.46%

↓1.82%

Direct

profitroom.com

157.19K

18.23%28.66K

81.77%128.53K

↑15.53%

↑55.04%

Direct

internetaccommodation.co.za

150.5K

0.86%1.3K

99.14%149.2K

0%

Direct

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Key Insights on Top Travel & Tourism Websites in South Africa on April 2026

As of April 2026, booking.com leads Travel & Tourism in South Africa with 2.19M monthly visits. Its audience skews mobile-first (35.26% desktop / 35.26% mobile), and traffic is down month over month -31.03% and up year over year 3.4%. flysafair.co.za holds second with 856.52K visits and a mobile-leaning mix (37.11% desktop / 62.89% mobile), while webtickets.co.za ranks third with 792.71K visits.

Across the leaders, cambalala.com is the most mobile-first (100% of visits), whereas springnest.com is the most desktop-reliant (87.99%). Momentum favors cangocavesestate.co.za in the latest month (36,995.04%), while latestsightings.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 91 of the top 100 sites are direct-led, 9 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in South Africa