Top Travel & Tourism Websites in Canada

Name: Top websites in Canada (Travel & Tourism)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Canada, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

aircanada.com

7.71M

50.38%3.88M

49.62%3.83M

↓34.65%

↓0.09%

Direct

booking.com

5.96M

50.04%2.98M

49.96%2.98M

↓22.5%

↑2.12%

Direct

expedia.ca

5.54M

56.45%3.13M

43.55%2.41M

↓45.01%

↑3.31%

Direct

airbnb.ca

5.11M

46.7%2.39M

53.3%2.72M

↓25.59%

↓10.05%

Direct

tripadvisor.ca

3.54M

47.72%1.69M

52.28%1.85M

↓33.78%

↓17.33%

Search

westjet.com

3.36M

39.4%1.32M

60.6%2.04M

↓31.67%

↑2.98%

Direct

americanexpress.com

2.31M

59.21%1.37M

40.79%943.25K

↓28.63%

↑4.74%

Direct

skyscanner.ca

2.21M

56.09%1.24M

43.91%971.11K

↓44.42%

↑27.59%

Direct

flightaware.com

1.81M

23.03%416.79K

76.97%1.39M

↓37.04%

↑16.47%

Direct

kayak.com

1.8M

48.06%862.96K

51.94%932.58K

↓30.8%

↓9.84%

Direct

flighthub.com

1.75M

33.23%581.01K

66.77%1.17M

↓39.37%

↑1.19%

Direct

marriott.com

1.71M

58.22%993.91K

41.78%713.34K

↓23.21%

↓15.83%

Direct

viarail.ca

1.7M

28.38%482.12K

71.62%1.22M

↑12.26%

↑1.49%

Direct

airtransat.com

1.53M

25.82%394.77K

74.18%1.13M

↓24.27%

↑0.96%

Direct

travelandtourworld.com

1.48M

2.16%32.04K

97.84%1.45M

↓30.72%

↑279.55%

Direct

bcferries.com

1.24M

25.25%314.3K

74.75%930.62K

↑1.21%

↓4.93%

Direct

meteo.gc.ca

1.24M

62.62%773.79K

37.38%461.93K

↓41.6%

↓5.47%

Direct

trip.com

1.2M

57.95%696.88K

42.05%505.71K

↓37.68%

↑39.27%

Direct

sunwing.ca

1.18M

28.49%334.87K

71.51%840.63K

↓41.78%

↓11.42%

Direct

flightradar24.com

1.07M

49.38%530.36K

50.62%543.71K

↓56.38%

↑47.04%

Direct

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Key Insights on Top Travel & Tourism Websites in Canada on April 2026

As of April 2026, aircanada.com leads Travel & Tourism in Canada with 7.71M monthly visits. Its audience skews desktop-first (50.38% desktop / 50.38% mobile), and traffic is down month over month -34.65% and down year over year -0.09%. booking.com holds second with 5.96M visits and a desktop-leaning mix (50.04% desktop / 49.96% mobile), while expedia.ca ranks third with 5.54M visits.

Across the leaders, visitorlando.com is the most mobile-first (98.92% of visits), whereas expediafortd.com is the most desktop-reliant (81.93%). Momentum favors islands.com in the latest month (188.41%), while emirates.com shows the steepest pullback.

Acquisition patterns also differ: aircanada.com is driven primarily by search, aircanada.com by direct, and aircanada.com by referral; overall, 86 of the top 100 sites are direct-led, 10 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Canada