Top Beauty & Cosmetics Websites in Ireland

Key Insights on Top Beauty & Cosmetics Websites in Ireland on May 2026

As of May 2026, boots.ie leads Beauty & Cosmetics in Ireland with 1.27M monthly visits. Its audience skews mobile-first (21.6% desktop / 21.6% mobile), and traffic is up month over month 3.22% and up year over year 23.95%. brownthomas.com holds second with 338.13K visits and a mobile-leaning mix (26% desktop / 74% mobile), while lookfantastic.ie ranks third with 281.11K visits.

Across the leaders, memoparis.com is the most mobile-first (100% of visits), whereas makeup.com.ua is the most desktop-reliant (83.37%). Momentum favors lisaeldridge.com in the latest month (487,200%), while themanicurecompany.com shows the steepest pullback.

Acquisition patterns also differ: boots.ie is driven primarily by search, boots.ie by direct, and boots.ie by referral; overall, 67 of the top 100 sites are direct-led, 20 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.