Top Beauty & Cosmetics Websites in South Korea

Key Insights on Top Beauty & Cosmetics Websites in South Korea on May 2026

As of May 2026, innisfree.com leads Beauty & Cosmetics in South Korea with 660.24K monthly visits. Its audience skews mobile-first (7.29% desktop / 7.29% mobile), and traffic is up month over month 414.93% and down year over year -57.35%. themedicube.co.kr holds second with 351.88K visits and a mobile-leaning mix (19.62% desktop / 80.38% mobile), while fragrantica.com ranks third with 278.12K visits.

Across the leaders, maccosmetics.jp is the most mobile-first (100% of visits), whereas handsos.com is the most desktop-reliant (100%). Momentum favors soco.id in the latest month (18,658.57%), while beyond.co.kr shows the steepest pullback.

Acquisition patterns also differ: innisfree.com is driven primarily by search, innisfree.com by direct, and innisfree.com by referral; overall, 63 of the top 100 sites are direct-led, 32 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.