Top Beauty & Cosmetics Websites in the Netherlands

Key Insights on Top Beauty & Cosmetics Websites in the Netherlands on March 2026

As of March 2026, douglas.nl leads Beauty & Cosmetics in the Netherlands with 2.33M monthly visits. Its audience skews mobile-first (24.41% desktop / 24.41% mobile), and traffic is up month over month 25.61% and up year over year 38.47%. notino.nl holds second with 1.25M visits and a mobile-leaning mix (24.17% desktop / 75.83% mobile), while rituals.com ranks third with 1.06M visits.

Across the leaders, metoenailsforyou.nl is the most mobile-first (100% of visits), whereas fragrance.com is the most desktop-reliant (67.25%). Momentum favors nichebeautylab.com in the latest month (4,539.68%), while haarpro.nl shows the steepest pullback.

Acquisition patterns also differ: douglas.nl is driven primarily by search, douglas.nl by direct, and douglas.nl by referral; overall, 77 of the top 100 sites are direct-led, 19 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.