Top Beauty & Cosmetics Websites in Denmark

Name: Top websites in Denmark (Beauty & Cosmetics)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Denmark, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

matas.dk

2.69M

22.39%603.3K

77.61%2.09M

↓9.83%

↑22%

Direct

nicehair.dk

479.77K

14.32%68.71K

85.68%411.07K

↑79.67%

↑8.09%

Direct

luxplus.dk

393.69K

18.92%74.47K

81.08%319.22K

↓23.39%

↓12.01%

Direct

fragrantica.com

239.53K

27.61%66.13K

72.39%173.4K

↓10.85%

↓17.02%

Direct

notino.dk

227.4K

39.08%88.87K

60.92%138.53K

↓31.37%

↑10.56%

Direct

proshave.dk

189.46K

2.69%5.09K

97.31%184.36K

↓24.05%

↑493.5%

Direct

beautycos.dk

165.86K

18.79%31.17K

81.21%134.69K

↑123.51%

↓6.79%

Direct

sephora.dk

136.2K

31.34%42.69K

68.66%93.52K

↓14.42%

↑5%

Direct

fragrantica.ru

103.36K

0.29%302

99.71%103.06K

↑374.9%

↑3,043.54%

Direct

rituals.com

97.93K

13.48%13.2K

86.52%84.72K

↑74.58%

↑83.76%

Direct

billigparfume.dk

88.47K

32.6%28.84K

67.4%59.63K

↓14.32%

↑5.97%

Search

bapoon.dk

88.34K

2.75%2.43K

97.25%85.91K

↑1,011.08%

↑43.22%

Direct

lyko.com

86.58K

27.27%23.61K

72.73%62.97K

↑40.08%

↓23.41%

Direct

cocopanda.dk

78.83K

26.39%20.8K

73.61%58.03K

↑10.46%

↓4.15%

Paid

medik8.com

77.22K

0.17%130

99.83%77.09K

↑214.58%

↑958.78%

Paid

yesstyle.com

75.11K

20.04%15.05K

79.96%60.06K

↑47.72%

↓38.84%

Direct

theessencevault.co.uk

61.17K

5.55%3.39K

94.45%57.78K

↑149.64%

↑1.5%

Direct

nrkosmetik.dk

54.92K

0.74%405

99.26%54.52K

↑4,816.83%

↑278.12%

Direct

nailster.dk

52.65K

24.74%13.03K

75.26%39.63K

↑493.4%

↑133.91%

Direct

royalhair.dk

50.76K

0.23%117

99.77%50.65K

↑70.77%

↑209.57%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Denmark on May 2026

As of May 2026, matas.dk leads Beauty & Cosmetics in Denmark with 2.69M monthly visits. Its audience skews mobile-first (22.39% desktop / 22.39% mobile), and traffic is down month over month -9.83% and up year over year 22%. nicehair.dk holds second with 479.77K visits and a mobile-leaning mix (14.32% desktop / 85.68% mobile), while luxplus.dk ranks third with 393.69K visits.

Across the leaders, organicbeautylover.com is the most mobile-first (100% of visits), whereas beaute-pacifique.com is the most desktop-reliant (100%). Momentum favors fragrantica.ro in the latest month (31,078.05%), while naturligolie.dk shows the steepest pullback.

Acquisition patterns also differ: matas.dk is driven primarily by search, matas.dk by direct, and matas.dk by referral; overall, 61 of the top 100 sites are direct-led, 26 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Denmark