Top Beauty & Cosmetics Websites in Australia

Name: Top websites in Australia (Beauty & Cosmetics)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Australia, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

priceline.com.au

4.34M

18.07%785.04K

81.93%3.56M

↓8.62%

↑41.67%

Direct

fragrantica.com

1.65M

24.73%408.18K

75.27%1.24M

↓0.69%

↑40.66%

Direct

sephora.com.au

1.21M

42.5%514.58K

57.5%696.28K

↓19.68%

↑18.53%

Direct

lilabeauty.com.au

1.15M

21.64%249.09K

78.36%901.77K

↓10.07%

↑26.51%

Direct

adorebeauty.com.au

1.1M

20.34%223.37K

79.66%874.77K

↓42.12%

↑32.76%

Direct

wcosmetics.com.au

808.99K

32.62%263.86K

67.38%545.14K

↑29.54%

↑15.13%

Search

yesstyle.com

699.79K

26.28%183.88K

73.72%515.91K

↓12.12%

↑14.42%

Direct

stylevana.com

684.1K

12.99%88.84K

87.01%595.26K

↑13.83%

↑5.87%

Direct

laserclinics.com.au

606.74K

17.18%104.22K

82.82%502.51K

↑45.67%

↑22.5%

Direct

ozhairandbeauty.com

516.83K

28.16%145.55K

71.84%371.28K

↓26.05%

↑29.55%

Paid

hairhouse.com.au

426.18K

18.96%80.79K

81.04%345.39K

↓15.33%

↑27.28%

Direct

itvsn.com.au

324.07K

9.5%30.77K

90.5%293.29K

↓14.11%

↑82.91%

Direct

loccitane.com

299.85K

10.64%31.92K

89.36%267.94K

↑74.11%

↑74.04%

Direct

australianskinclinics.com.au

273.77K

22.59%61.85K

77.41%211.93K

↑20.75%

↑113.83%

Direct

moogoo.com.au

250.73K

12.4%31.1K

87.6%219.63K

↑118.39%

↑44.11%

Direct

beserk.com.au

245.28K

25.11%61.59K

74.89%183.69K

↓35.35%

↑9.48%

Direct

paulaschoice.com.au

239.12K

15.7%37.54K

84.3%201.58K

↑13.33%

↓0.14%

Direct

sephora.com

239.01K

27.72%66.26K

72.28%172.75K

↓20.9%

↓2.07%

Direct

jomalone.com.au

232.17K

5.03%11.69K

94.97%220.48K

↓0.52%

↑276.1%

Direct

cosmeticcapital.com.au

228.41K

9.38%21.43K

90.62%206.98K

↑182.45%

↑0.4%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Australia on June 2026

As of June 2026, priceline.com.au leads Beauty & Cosmetics in Australia with 4.34M monthly visits. Its audience skews mobile-first (18.07% desktop / 18.07% mobile), and traffic is down month over month -8.62% and up year over year 41.67%. fragrantica.com holds second with 1.65M visits and a mobile-leaning mix (24.73% desktop / 75.27% mobile), while sephora.com.au ranks third with 1.21M visits.

Across the leaders, thecoconutmama.com is the most mobile-first (99.64% of visits), whereas maybelline.com.au is the most desktop-reliant (72.39%). Momentum favors wcosmeticsbeauty.com in the latest month (7,621.99%), while giorgioarmanibeauty.com.au shows the steepest pullback.

Acquisition patterns also differ: priceline.com.au is driven primarily by search, priceline.com.au by direct, and priceline.com.au by referral; overall, 79 of the top 100 sites are direct-led, 12 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Australia