Top Beauty & Cosmetics Websites in Australia

Name: Top websites in Australia (Beauty & Cosmetics)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Australia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

priceline.com.au

4.75M

17.57%835K

82.43%3.92M

↓2.08%

↑49.85%

Direct

adorebeauty.com.au

1.9M

14.65%278.06K

85.35%1.62M

↑56.96%

↑48.17%

Direct

fragrantica.com

1.66M

29.02%482.44K

70.98%1.18M

↓3.14%

↑47.52%

Direct

sephora.com.au

1.51M

33.18%500.27K

66.82%1.01M

↓20.12%

↑29.88%

Direct

lilabeauty.com.au

1.28M

19.31%247.1K

80.69%1.03M

↑19.5%

↑42.77%

Direct

yesstyle.com

796.28K

24.3%193.51K

75.7%602.77K

↑6.27%

↑20.64%

Direct

ozhairandbeauty.com

698.85K

18.91%132.18K

81.09%566.67K

↓11.67%

↑51.13%

Paid

wcosmetics.com.au

624.52K

41.1%256.71K

58.9%367.81K

↓25.64%

↑20.82%

Search

stylevana.com

600.97K

18.84%113.23K

81.16%487.74K

↑16.67%

↑12.01%

Direct

hairhouse.com.au

503.36K

17.95%90.35K

82.05%413.01K

↓9.04%

↑43.52%

Direct

laserclinics.com.au

416.53K

24.56%102.29K

75.44%314.24K

↓23.04%

↑39.22%

Direct

beserk.com.au

379.38K

14.83%56.28K

85.17%323.1K

↑30.83%

↑13.52%

Direct

itvsn.com.au

377.31K

7.37%27.81K

92.63%349.5K

↑12.59%

↑63.16%

Direct

libertineparfumerie.com.au

376.37K

11.55%43.46K

88.45%332.91K

↑96.82%

↑177.75%

Direct

fragrancenet.com

355.07K

25.55%90.72K

74.45%264.36K

↑42.14%

↑21.28%

Paid

sephora.com

302.17K

24.95%75.4K

75.05%226.77K

↑7.26%

↑6.84%

Direct

yslbeauty.com.au

274.37K

16.46%45.15K

83.54%229.22K

↑62.82%

↑123.59%

Direct

maccosmetics.com.au

254.58K

12.37%31.5K

87.63%223.07K

↓7.25%

↑50.54%

Search

giorgioarmanibeauty.com.au

236.45K

4.22%9.98K

95.78%226.47K

↑215.02%

↑64.08%

Direct

jomalone.com.au

233.38K

5.25%12.26K

94.75%221.11K

↑18.3%

↑305.08%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Australia on May 2026

As of May 2026, priceline.com.au leads Beauty & Cosmetics in Australia with 4.75M monthly visits. Its audience skews mobile-first (17.57% desktop / 17.57% mobile), and traffic is down month over month -2.08% and up year over year 49.85%. adorebeauty.com.au holds second with 1.9M visits and a mobile-leaning mix (14.65% desktop / 85.35% mobile), while fragrantica.com ranks third with 1.66M visits.

Across the leaders, neuebeauteco.com is the most mobile-first (99.2% of visits), whereas nyxcosmetics.com.au is the most desktop-reliant (54.27%). Momentum favors perfumeforever.com in the latest month (1,196.87%), while hourglasscosmetics.com shows the steepest pullback.

Acquisition patterns also differ: priceline.com.au is driven primarily by search, priceline.com.au by direct, and priceline.com.au by referral; overall, 74 of the top 100 sites are direct-led, 19 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Australia