Top Beauty & Cosmetics Websites in Germany

Name: Top websites in Germany (Beauty & Cosmetics)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Germany, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

parfumo.de

4.29M

27.68%1.19M

72.32%3.1M

↑39.35%

↑4.42%

Direct

douglas.de

4.12M

22.75%937.17K

77.25%3.18M

↓5.08%

↑0.06%

Direct

flaconi.de

3.13M

25.95%812.05K

74.05%2.32M

↑1.35%

↑10.65%

Direct

rituals.com

1.15M

13.89%160.14K

86.11%992.92K

↑14.54%

↑2.12%

Direct

notino.de

1.11M

43.92%488.97K

56.08%624.46K

↓14.62%

↑2.08%

Direct

treatwell.de

1.05M

22.12%231.57K

77.88%815.18K

↑12.93%

↑20.74%

Direct

planity.com

908.53K

15.56%141.35K

84.44%767.18K

↑13.52%

↑76.58%

Direct

easycosmetic.de

721.53K

22.05%159.12K

77.95%562.4K

↓7.49%

↑20.17%

Direct

sephora.de

718.68K

37.7%270.93K

62.3%447.75K

↓17.24%

↑43.46%

Direct

fragrantica.com

656.46K

35.75%234.72K

64.25%421.74K

↓14.81%

↑35.56%

Direct

stylevana.com

536.5K

25.01%134.17K

74.99%402.33K

↓14.2%

↓0.69%

Direct

fragrantica.de

519.7K

26%135.1K

74%384.6K

↓20.29%

↑55.84%

Direct

parfumgroup.de

513.33K

20.55%105.49K

79.45%407.85K

↑13.07%

↑18.53%

Direct

studiobookr.com

487.47K

14.17%69.08K

85.83%418.39K

↓15.99%

↑20.06%

Direct

hagel-shop.de

473.39K

17.19%81.38K

82.81%392.01K

↑44.23%

↑2.56%

Direct

parfumdreams.de

460.05K

37.88%174.25K

62.12%285.8K

↓36.37%

↓19.51%

Direct

parfum-zentrum.de

450.52K

46.07%207.54K

53.93%242.98K

↓14.47%

↑45.71%

Direct

yesstyle.com

392.52K

35.82%140.62K

64.18%251.91K

↓24.76%

↓1.59%

Direct

asambeauty.com

346.19K

16.21%56.13K

83.79%290.06K

↑44.22%

↓11.18%

Direct

doterra.com

322.31K

35.8%115.39K

64.2%206.91K

↓0.76%

↑12.43%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Germany on June 2026

As of June 2026, parfumo.de leads Beauty & Cosmetics in Germany with 4.29M monthly visits. Its audience skews mobile-first (27.68% desktop / 27.68% mobile), and traffic is up month over month 39.35% and up year over year 4.42%. douglas.de holds second with 4.12M visits and a mobile-leaning mix (22.75% desktop / 77.25% mobile), while flaconi.de ranks third with 3.13M visits.

Across the leaders, morphe.com is the most mobile-first (99.36% of visits), whereas trucsdemec.fr is the most desktop-reliant (100%). Momentum favors morphe.com in the latest month (758.32%), while caudalie.com shows the steepest pullback.

Acquisition patterns also differ: parfumo.de is driven primarily by search, parfumo.de by direct, and parfumo.de by referral; overall, 89 of the top 100 sites are direct-led, 10 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Germany