Top Beauty & Cosmetics Websites in Vietnam

Name: Top websites in Vietnam (Beauty & Cosmetics)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Vietnam, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

115.36K

26.7%30.8K

73.3%84.57K

↓1.85%

↓22.87%

Direct

ongtrum.pro

45.76K

55.42%25.36K

44.58%20.4K

↑33.34%

↓37.07%

Direct

chibabiz.com

45.06K

1.42%639

98.58%44.42K

0%

Search

perfumesrioja.com

39.71K

0.88%351

99.12%39.36K

0%

↑38,454.37%

Search

checkfresh.com

32.49K

8.26%2.68K

91.74%29.8K

↑5.32%

↓15.13%

Search

kcity.vn

32.35K

2.8%905

97.2%31.44K

↑13.01%

↑9,340.65%

Referral

thegioisonmoi.com

27.57K

42.73%11.78K

57.27%15.79K

↑21.96%

↑7.92%

Search

oliveyoung.com

23.25K

42.18%9.81K

57.82%13.44K

↑19.54%

↓17.25%

Direct

maccosmetics.com

22.43K

4.2%942

95.8%21.49K

↑266.9%

↑106.05%

Search

huidpraktijkshop.nl

21.29K

-

100%21.29K

↓28.38%

↑60,459.88%

Direct

xxivstore.com

21.23K

52.98%11.25K

47.02%9.98K

↓10.6%

↓32.03%

Direct

sephora.com

19.89K

45.62%9.07K

54.38%10.82K

↓25.16%

↓11.56%

Search

paulaschoice.vn

19.86K

37.02%7.35K

62.98%12.51K

↑36.3%

↓60.18%

Search

phucnguyen.vn

18.43K

3.77%695

96.23%17.74K

↑41.24%

↓33.61%

Direct

lipstick.vn

16.86K

37.12%6.26K

62.88%10.6K

↑250.35%

↓48.47%

Direct

yesstyle.com

14.55K

20.94%3.05K

79.06%11.51K

↑388.81%

↓55.95%

Direct

makeupforever.com

13.21K

2.38%314

97.62%12.89K

↑235.14%

↑6.22%

Direct

kallos.co

12.41K

57.64%7.16K

42.36%5.26K

↓76.8%

↓31.57%

Search

rueanmaihom.net

11.65K

100%11.65K

-

↑16.78%

↑5,114.27%

Direct

priceline.com.au

9.78K

3.93%384

96.07%9.4K

↑2,986.12%

↑30.39%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Vietnam on August 2026

As of August 2026, fragrantica.com leads Beauty & Cosmetics in Vietnam with 115.36K monthly visits. Its audience skews mobile-first (26.7% desktop / 26.7% mobile), and traffic is down month over month -1.85% and down year over year -22.87%. ongtrum.pro holds second with 45.76K visits and a desktop-leaning mix (55.42% desktop / 44.58% mobile), while chibabiz.com ranks third with 45.06K visits.

Across the leaders, huidpraktijkshop.nl is the most mobile-first (100% of visits), whereas rueanmaihom.net is the most desktop-reliant (100%). Momentum favors myphamtocchinhhang.vn in the latest month (172,550%), while blogdanhgia.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 46 of the top 100 sites are direct-led, 51 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Vietnam