Top Beauty & Cosmetics Websites in Guatemala

Name: Top websites in Guatemala (Beauty & Cosmetics)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Guatemala, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.es

40.77K

46.68%19.03K

53.32%21.74K

↑77.6%

↓19.79%

Search

soyfetiche.com

29.35K

73.8%21.66K

26.2%7.69K

↓0.89%

↓41.9%

Search

sephora.com

14.45K

96.41%13.93K

3.59%519

↑76.14%

↑15.22%

Direct

fragrantica.com

6.31K

35.52%2.24K

64.48%4.07K

↑136.67%

↑16.21%

Search

glamour.mx

5.9K

14.89%878

85.11%5.02K

↓8.16%

↓35.89%

Direct

ulta.com

5.79K

100%5.79K

-

↑302.29%

↑15.04%

Direct

perfectcorp.com

4.75K

74.28%3.53K

25.72%1.22K

↓5.25%

↓31.45%

Search

yesstyle.com

2.76K

83.3%2.3K

16.7%460

↓31.67%

↑221.4%

Direct

beautydepot.com.gt

2.7K

100%2.7K

-

↓29.96%

↓19.39%

Search

primor.eu

2.24K

29.23%656

70.77%1.59K

↑120.87%

↓4.39%

Direct

sweetcare.com

2.17K

100%2.17K

-

↑8.76%

↑58.78%

Search

todobelleza.com.gt

1.81K

100%1.81K

-

↓21.91%

↓56.92%

Search

oliveyoung.com

1.67K

100%1.67K

-

↓27.12%

↑18.71%

Direct

ewg.org

1.66K

100%1.66K

-

↑189.7%

↑79.32%

Search

larocheposay-centroamerica.com

1.66K

7.71%128

92.29%1.53K

↑96.22%

↓41.12%

Direct

elfcosmetics.com

1.52K

100%1.52K

-

↑100.4%

↑5.2%

Direct

lecleire.com.gt

1.46K

100%1.46K

-

↑27.92%

↓50.5%

Search

skinboutique.gt

1.43K

100%1.43K

-

↓40.48%

↓53.55%

Search

vichyca.com

1.41K

55.28%780

44.72%631

↑79.29%

↑81.08%

Direct

telva.com

1.3K

-

100%1.3K

↑65.44%

↓80.45%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Guatemala on April 2026

As of April 2026, fragrantica.es leads Beauty & Cosmetics in Guatemala with 40.77K monthly visits. Its audience skews mobile-first (46.68% desktop / 46.68% mobile), and traffic is up month over month 77.6% and down year over year -19.79%. soyfetiche.com holds second with 29.35K visits and a desktop-leaning mix (73.8% desktop / 26.2% mobile), while sephora.com ranks third with 14.45K visits.

Across the leaders, telva.com is the most mobile-first (100% of visits), whereas ulta.com is the most desktop-reliant (100%). Momentum favors hereticparfum.com in the latest month (500%), while headandshoulders-la.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.es is driven primarily by search, fragrantica.es by direct, and fragrantica.es by referral; overall, 49 of the top 100 sites are direct-led, 47 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Guatemala