Top Beauty & Cosmetics Websites in Hong Kong

Name: Top websites in Hong Kong (Beauty & Cosmetics)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Hong Kong, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

sasa.com.hk

267.17K

30.01%80.17K

69.99%187K

↑29.96%

↑24.09%

Direct

fragrantica.asia

248.1K

1.48%3.68K

98.52%244.42K

↑15.46%

↑966.11%

Direct

oliveyoung.com

109.25K

32.81%35.85K

67.19%73.4K

↑20.22%

↑91.21%

Direct

fragrantica.com

95.37K

26.85%25.61K

73.15%69.77K

↓37.11%

↑64.4%

Search

stylevana.com

79.65K

48.33%38.49K

51.67%41.16K

↑55.42%

↑33.17%

Direct

boots.com

74.66K

7.54%5.63K

92.46%69.03K

↑12.22%

↑60.09%

Direct

she.com

62.66K

26.47%16.58K

73.53%46.07K

↑128.43%

↓22.62%

Direct

strawberrynet.com

47.96K

66.59%31.94K

33.41%16.03K

↑23.75%

↓28.49%

Direct

yesstyle.com

43.86K

76.47%33.54K

23.53%10.32K

↑52.74%

↓46.8%

Direct

sephora.hk

43.6K

69.62%30.36K

30.38%13.25K

↓41.91%

↑19.4%

Search

superdrug.com

35.51K

4.51%1.6K

95.49%33.91K

↑14.1%

↑213.6%

Direct

lanecrawford.com.hk

35.11K

51.51%18.09K

48.49%17.02K

↑716.06%

↑16.86%

Search

voguehk.com

30.68K

47.75%14.65K

52.25%16.03K

↓51.02%

↓12.54%

Search

lancome.com.hk

30.63K

3.6%1.1K

96.4%29.53K

↑74.6%

↓27.34%

Search

ohmyglow.co

29.59K

65.77%19.46K

34.23%10.13K

↓66.17%

↑65.7%

Search

mystoreberry.com

27.56K

57.42%15.82K

42.58%11.74K

↑87.74%

↑69.46%

Direct

narscosmetics.com.hk

26.22K

13.24%3.47K

86.76%22.75K

↑126.05%

↑13.6%

Direct

alpecin.com

25.07K

6.9%1.73K

93.1%23.34K

↑3.11%

↑306.35%

Direct

skinceuticals.com.hk

23.39K

5.67%1.33K

94.33%22.06K

↑121.72%

↓5.75%

Direct

perfectcorp.com

22.71K

40.5%9.2K

59.5%13.51K

↓2.89%

↑9.57%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Hong Kong on May 2026

As of May 2026, sasa.com.hk leads Beauty & Cosmetics in Hong Kong with 267.17K monthly visits. Its audience skews mobile-first (30.01% desktop / 30.01% mobile), and traffic is up month over month 29.96% and up year over year 24.09%. fragrantica.asia holds second with 248.1K visits and a mobile-leaning mix (1.48% desktop / 98.52% mobile), while oliveyoung.com ranks third with 109.25K visits.

Across the leaders, bare.com.hk is the most mobile-first (100% of visits), whereas sephora.com is the most desktop-reliant (100%). Momentum favors snowfoxskincare.com in the latest month (9,609.52%), while dokodemo.world shows the steepest pullback.

Acquisition patterns also differ: sasa.com.hk is driven primarily by search, sasa.com.hk by direct, and sasa.com.hk by referral; overall, 61 of the top 100 sites are direct-led, 35 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Hong Kong