Top Beauty & Cosmetics Websites in Estonia

Name: Top websites in Estonia (Beauty & Cosmetics)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Estonia, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

tallink.com

111.82K

85.63%95.75K

14.37%16.07K

↓2.67%

↑23.15%

Direct

fragrantica.com

36.14K

47.74%17.26K

52.26%18.89K

↑38%

↑7.26%

Search

tradehouse.ee

30.52K

85.54%26.11K

14.46%4.42K

↑18.89%

↓2.81%

Search

douglas.ee

28.33K

47.27%13.39K

52.73%14.94K

↑37.18%

↓1.38%

Search

loverte.com

27.03K

70.82%19.14K

29.18%7.89K

↓19.35%

↑12.91%

Direct

mylook.ee

19.61K

64.5%12.65K

35.5%6.96K

↑9.1%

↓9.75%

Direct

fragrantica.ru

13.99K

57.3%8.01K

42.7%5.97K

↑24.49%

↓0.87%

Direct

cultbeauty.com

12.16K

45.93%5.59K

54.07%6.58K

↑28.1%

↑70.86%

Direct

yesstyle.com

7.3K

57.51%4.2K

42.49%3.1K

↓8.4%

↑57.93%

Direct

ilu.ee

5.84K

68.21%3.99K

31.79%1.86K

↓31.68%

↓14.95%

Search

cremedelacreme.shop

5.52K

70.21%3.88K

29.79%1.64K

↑3.57%

↓9.72%

Search

topbeauty.ee

4.91K

83.05%4.08K

16.95%832

↑77.45%

↓1.66%

Paid

apothekabeauty.ee

4.59K

93.42%4.29K

6.58%302

↓51.55%

↑12.86%

Search

goldapple.ru

4.42K

86.45%3.82K

13.55%599

↑51.51%

↑81.51%

Direct

lookfantastic.com

3.86K

31.35%1.21K

68.65%2.65K

↑122.22%

↑56.78%

Search

prokosmeetika.ee

3.78K

100%3.78K

-

↓31.86%

↑6.72%

Search

aromat.ee

3.66K

77.36%2.83K

22.64%828

↓22%

↓24.2%

Search

lyko.com

3.61K

21%757

79%2.85K

↑930%

↑56.84%

Search

stylevana.com

3.29K

77.85%2.56K

22.15%728

↑32.54%

↑288.12%

Direct

sephora.com

3.26K

47.01%1.53K

52.99%1.73K

↑13.44%

↑8.62%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Estonia on April 2026

As of April 2026, tallink.com leads Beauty & Cosmetics in Estonia with 111.82K monthly visits. Its audience skews desktop-first (85.63% desktop / 85.63% mobile), and traffic is down month over month -2.67% and up year over year 23.15%. fragrantica.com holds second with 36.14K visits and a mobile-leaning mix (47.74% desktop / 52.26% mobile), while tradehouse.ee ranks third with 30.52K visits.

Across the leaders, parfumado.com is the most mobile-first (100% of visits), whereas prokosmeetika.ee is the most desktop-reliant (100%). Momentum favors omniluxled.com in the latest month (1,486.15%), while hoia.bio shows the steepest pullback.

Acquisition patterns also differ: tallink.com is driven primarily by search, tallink.com by direct, and tallink.com by referral; overall, 42 of the top 100 sites are direct-led, 55 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Estonia