Top Beauty & Cosmetics Websites in the World

Name: Top websites World (Beauty & Cosmetics)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in the World, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

40.1M

26.53%10.64M

73.47%29.46M

↑9.42%

↑26.43%

Direct

sephora.com

34.79M

25.67%8.93M

74.33%25.86M

↓30.52%

↑11.22%

Direct

ulta.com

29.08M

19.65%5.71M

80.35%23.36M

↓1.35%

↑33.13%

Direct

boots.com

22.08M

19.44%4.29M

80.56%17.79M

↑1.45%

↑16.3%

Direct

ipsy.com

17.82M

2.16%384.06K

97.84%17.43M

↑49.34%

↑89.52%

Direct

scentbird.com

16.15M

2.17%350.02K

97.83%15.8M

↑5.7%

↑91.75%

Direct

qvc.com

15.73M

18.81%2.96M

81.19%12.77M

↑16.64%

↓9.14%

Direct

yesstyle.com

13.98M

27.37%3.83M

72.63%10.15M

↑3.07%

↑13.76%

Direct

fragrancenet.com

13.67M

16.59%2.27M

83.41%11.4M

↑16.32%

↑18.82%

Direct

nykaa.com

12.28M

12.4%1.52M

87.6%10.76M

↑22.24%

↑20.55%

Direct

fragrantica.es

10.61M

18.28%1.94M

81.72%8.67M

↑8.42%

↑57.59%

Search

sallybeauty.com

8.88M

9%799.37K

91%8.08M

↑19.2%

↑36.56%

Direct

boticario.com.br

8.56M

10.42%891.53K

89.58%7.66M

↑19.45%

↓27.41%

Direct

planity.com

7.95M

24.42%1.94M

75.58%6.01M

↓4.58%

↑15.93%

Direct

superdrug.com

7.92M

20.77%1.65M

79.23%6.27M

↑5.95%

↓1.08%

Direct

primor.eu

7.61M

20.33%1.55M

79.67%6.06M

↓3.98%

↑6.93%

Direct

lookfantastic.com

7.58M

22.14%1.68M

77.86%5.9M

↑0.17%

↑14.54%

Direct

lipscosme.com

7.56M

6.55%495.23K

93.45%7.06M

↓4.6%

↓5.41%

Search

forhers.com

7.11M

7.89%561.6K

92.11%6.55M

↑29.25%

↑33.69%

Direct

stylevana.com

6.93M

29.3%2.03M

70.7%4.9M

↑2.68%

↑12.76%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in the World on May 2026

As of May 2026, fragrantica.com leads Beauty & Cosmetics in the World with 40.1M monthly visits. Its audience skews mobile-first (26.53% desktop / 26.53% mobile), and traffic is up month over month 9.42% and up year over year 26.43%. sephora.com holds second with 34.79M visits and a mobile-leaning mix (25.67% desktop / 74.33% mobile), while ulta.com ranks third with 29.08M visits.

Across the leaders, viewcosmeticos.com.br is the most mobile-first (99.94% of visits), whereas goldapple.ru is the most desktop-reliant (58.77%). Momentum favors viewcosmeticos.com.br in the latest month (521.62%), while sephora.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 92 of the top 100 sites are direct-led, 6 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in the World