Top Beauty & Cosmetics Websites in Italy

Name: Top websites in Italy (Beauty & Cosmetics)
Creator: Semrush
License: https://isp.webinfotex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Italy, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

notino.it

1.84M

27.06%497.82K

72.94%1.34M

↓3.82%

↓0.31%

Direct

douglas.it

1.58M

16.96%267.21K

83.04%1.31M

↑8.77%

↓6.58%

Direct

fragrantica.it

1.56M

21.8%340.59K

78.2%1.22M

↓9.89%

↑42.06%

Direct

sephora.it

1.47M

20.76%304.7K

79.24%1.16M

↑10.7%

↓0.37%

Direct

tigota.it

935.08K

14.04%131.32K

85.96%803.76K

↑4.97%

↑106.56%

Direct

topfarmacia.it

928.62K

23.66%219.7K

76.34%708.92K

↓1.73%

↓3.31%

Direct

cliomakeup.com

736.92K

0.79%5.81K

99.21%731.11K

↑50.54%

↓29.95%

Direct

pinalli.it

643.32K

27.31%175.66K

72.69%467.66K

↑7.79%

↑47.09%

Direct

yesstyle.com

605.44K

16.18%97.99K

83.82%507.45K

↑11.49%

↑34.31%

Direct

kikocosmetics.com

572.07K

10.15%58.08K

89.85%514K

↑56.63%

↓2.24%

Direct

stylevana.com

567.85K

20.33%115.44K

79.67%452.4K

↑24.12%

↑30.69%

Direct

larocheposay.it

535.18K

8.31%44.48K

91.69%490.7K

↑50.21%

↓32.16%

Direct

consigli.it

471.78K

6.7%31.61K

93.3%440.17K

↓6.03%

↑2.02%

Direct

fragrantica.com

411.19K

27.8%114.29K

72.2%296.9K

↓32.47%

↑42.67%

Direct

aroma-zone.com

390.91K

10.19%39.84K

89.81%351.08K

↓3.48%

↑58.93%

Direct

garnier.it

341.59K

6.76%23.1K

93.24%318.48K

↑54.42%

↑7.14%

Direct

lush.com

340.91K

7.24%24.67K

92.76%316.23K

↑207.79%

↑6.52%

Search

yvesrocher.it

321.53K

3.23%10.37K

96.77%311.16K

↑23.85%

↓1.18%

Direct

yves-rocher.it

309.71K

7.58%23.48K

92.42%286.23K

↓13.34%

↓15.32%

Direct

veralab.it

300.31K

21.21%63.7K

78.79%236.61K

↓5.14%

↓21.73%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Beauty & Cosmetics Websites in Italy on May 2026

As of May 2026, notino.it leads Beauty & Cosmetics in Italy with 1.84M monthly visits. Its audience skews mobile-first (27.06% desktop / 27.06% mobile), and traffic is down month over month -3.82% and down year over year -0.31%. douglas.it holds second with 1.58M visits and a mobile-leaning mix (16.96% desktop / 83.04% mobile), while fragrantica.it ranks third with 1.56M visits.

Across the leaders, k-max.it is the most mobile-first (99.56% of visits), whereas petroneonline.com is the most desktop-reliant (57.2%). Momentum favors maybelline.it in the latest month (281.38%), while kerastase.it shows the steepest pullback.

Acquisition patterns also differ: notino.it is driven primarily by search, notino.it by direct, and notino.it by referral; overall, 89 of the top 100 sites are direct-led, 9 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Italy